The ESM Investments syndicate has closed a fundraising round into Blipfoto in a deal led by Steven Morris.

Amongst its new investors is Gareth Williams, co-founder and CEO of fellow Edinburgh-based online flight comparison business Skyscanner.

Also joining as backers are technology entrepreneur Ian Ritchie, former MIT managing director Ken Morse and the Scottish Investment Bank.

Blipfoto works by allowing its users to share one photo a day on their online photo journal. It reportedly already has tens of thousands of users globally, including Apple co-founder Steve Wozniak with around 17 million monthly page views.

The £375,000 equity investment takes Blipfoto’s fundraising total to £750,000, with its first round netting it £300,000.

Blipfoto will now look to target international growth by building a scalable customer acquisition model. Its growth will be achieved, the business says, by the release of a new iPhone app.

New investor Williams says, ‘Blipfoto is a great concept, excellently executed, that creates a wonderful mode of personal expression that builds over time.’

Blipfoto founder and CEO Joe Tree comments, ‘This is a massive step forward for the company, and provides the funding to build quickly on our established worldwide audience.

‘Our new investors bring renewed strength and the experience of building big consumer brands online, so I’m really excited about this next phase of growth. 2013 is going to be a huge year for Blipfoto.’