Can you wow prospective Gen Z employees in less than a minute?

Two in three Gen Z  employees will decide whether they’d like to work for a company within five minutes—even shorter if they're men.

 Can you wow prospective Gen Z employees in less than a minute?

While recruiters and start-ups scratch their collective heads to figure out what the newest generation to enter the workforce want, new research expects Generation Z (Gen Z) will be more selective of where they work and how they work than any other age group in employment today.

Gen Z males are much more likely to make a snap decision, with a quarter doing so in 30 seconds or less, compared to just over one in ten women.

The study, conducted by Powwownow, found that one in five Gen Z employees base this judgement on the company’s job advertisement, and a further 19 per cent make their decision after looking at the company’s website. Nearly half decide before even reaching the interview stage.

“UK businesses need to appreciate that the new generation entering the workplace expects different things from their employers. They make decisions much faster, which therefore puts employers under increasing pressure to positively market their workplace to candidates – beyond just pay,” Jason Downes, MD of conference call company Powwownow said. “With talented prospective employees making a decision in less than five minutes, employers need to tailor their approach or risk losing out on a pool of talented young digital natives.”

The survey of 1,000 18 to 23-year olds also found that men are most likely to make a decision about a potential employer when looking at the initial job description, while women are more likely to make up their minds once they’ve meet their potential colleagues.

Gen Z, many of whom are graduates with sought-after digital skills, consider flexible working a main attraction of a new job, with a third of young people saying they wouldn’t apply if flexible working wasn’t an option. Technology is also a deciding factor for this age group, with two thirds considering up to date technology as important or very important in allowing them to work effectively, with a further 30 per cent indicating it as vital.

The current definition of flexible as outlined by the government, is focusing on the benefits to the employee; “A way of working that suits an employee’s needs, such as having flexible start and finish times, or working from home.” However, offering flexible hours has been linked with numerous business benefits, such as increased productivity, retaining and attracting talent across all levels and lower levels of absenteeism.

A separate study into white collar flexible working by recruitment consultancy Ten2Two earlier this year highlighted the progress made by businesses in making it less of an anomaly, although not yet a norm. 91 per cent of employers feel attitudes among the business community are more positive towards flexible working now than they were ten years ago. while 71 per cent of white collar flexible workers agree there has been a positive change in attitude towards part time and flexible working only 11 per cent said they felt there had been a clear, positive change—something that will need redressing once Gen Z enter and eventually start to dominate the workforce.

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