Big data analytics is the only way the global agriculture sector can boost its output to feed the world's exploding population in the coming decades - which is exactly what a new crowdfunding campaign is banking on.
Agriculture technology is one of the most lucrative sub-sectors in the new tech boom: so how are businesses ensuring everyone involved has the data they need to succeed?
A syndicate of investors are coming together to back agriculture technology start-up Monford Ag Systems, which is launching a product aimed at measuring the height and density of grass.