All Best Business Decisions
Diversifying the client base at launch and learning to say ‘No’
David Barker reflects on resisting the temptation to say 'Yes' to the first offer when he opened his data centre, and how choosing instead to diversify his client base at launch has enabled 4D Data Centres to maintain rapid growth in a recession.
Promoting the brand directly to the consumer
To allow his brand to stand out in a crowded market, John Bramm decided that shaking up the marketing strategy was the best way to make it stand out.
Switching operations to purely business-to-business
Focusing on the right customer base is important for businesses – and for Omnifone CEO Jeff Hughes, it was a case of B2B is best.
Taking a chance with Groupon
Elliot Grove explains why his Raindance Film Festival and film school might not have survived without the website and Groupon.
Building a team with the right mix of experience and youth
For Simon Hill, founder of idea management business Wazoku, finding the right balance between experience and youth when building his team has given the business the perfect platform to flourish and grow.
Listing on the Alternative Investment Market
Having listed on the Alternative Investment Market and raised £4 million, blur Group CEO and founder Philip Letts explains why the IPO was the best move he’s ever made.
Focusing on company development, not client wins
For aTech Media founder and managing director Adam Cooke, the decision to stop taking on new clients and focus on developing his company's offering has borne fruit in the long run.
Investing in the right office environment
For Nicholas Green and his printed.com business, setting up an enjoyable and motivating office space was one of the top priorities.
Getting the right PR message out into the market
With London School of Attraction having a unique and interesting selling point, director Alex Chubb wanted to make sure the company's marketing wasn't cold and formal.
Starting up a business in a recession
A recessionary period is normally a time for business struggles and ultimate failures. However, for CloudSense founder Richard Britton, he decided it was the perfect time to start a business.
Taking advantage of the recession
With the recession at its height in 2008, Steven Hancock, managing director of hospitality provider The Zest Group, decided to embrace the downturn and tackle it head-on.
Learning when to pivot
Finding the right niche market to target is often a big decision, and for Giles Palmer, CEO of social media monitoring company Brandwatch, it took more than one pivot.
A different viewpoint
Samantha Sida, co-founder of out-of-home adverting network Limited Space, discusses how a strategy shift for the business in its early years lead to significant successes.
Going from paper to digital
Making the move away from traditional paper printing to digital formats has allowed Altaimage to move with the times: managing partner Robert King explains why.
Relocating the company HQ
Alex Rahaman, CEO and founder of StrikeAd, explains how moving the business' base to New York, and expanding into Asia, is allowing the mobile advertiser to fulfill its ambition and potential.
Shutting up shop and trying again
Kevin Fortune, founder and managing director of IT business Sussed IT, explains why his best business decision was to sack himself and start all over again.
Major investment into technology
Daniel Lee, managing director at Pharmacy2U, explains why injecting some capital into technology helped increase efficiency and scale-up the business.
Listen to your customer
Norman Shaw, founder and managing director of ExactTrak, explains why seeking feedback during product development helped re-direct the company and secure investment.
Swapping equity for marketing
Paul Fisher, CEO of Buyometric, tells GrowthBusiness about how his best business decision involved providing a stake in his business in exchange for a subscriber base.
External investors bring benefits
Bringing in external investors at the right time was integral to the success of Artesian Solutions, says Andrew Yates, CEO of Artesian Solutions.
More from GrowthBusiness
News & Market Deals
Technology aimed at increasing fuel efficiency receives follow-on investment from Midven
Midven has invested in Warwickshire-based Aeristech for the second time in three years.
Growing A Business
Light touch regulation: Friend or foe?
Sophia Harrison, director of financial and professional services at Grayling, looks at how a new exchange platform out of Sweden could strike the right chord of regulation for SMEs.
Comment & Analysis
Channeling Instagram for start-up success
That a team of 13 could build a business worth $1 billion should be the inspiration that all entrepreneurs need.
Research
The rise of cash shells
New research from GrowthBusiness shows that the number of UK cash shells is climbing. We speak to new entrants to the market and those that have recently closed deals to find out what’s driving shells’ increasing popularity.
