David Barker reflects on resisting the temptation to say 'Yes' to the first offer when he opened his data centre, and how choosing instead to diversify his client base at launch has enabled 4D Data Centres to maintain rapid growth in a recession.
To allow his brand to stand out in a crowded market, John Bramm decided that shaking up the marketing strategy was the best way to make it stand out.
Focusing on the right customer base is important for businesses – and for Omnifone CEO Jeff Hughes, it was a case of B2B is best.
Elliot Grove explains why his Raindance Film Festival and film school might not have survived without the website and Groupon.
For Simon Hill, founder of idea management business Wazoku, finding the right balance between experience and youth when building his team has given the business the perfect platform to flourish and grow.
Having listed on the Alternative Investment Market and raised £4 million, blur Group CEO and founder Philip Letts explains why the IPO was the best move he’s ever made.
For aTech Media founder and managing director Adam Cooke, the decision to stop taking on new clients and focus on developing his company's offering has borne fruit in the long run.
For Nicholas Green and his printed.com business, setting up an enjoyable and motivating office space was one of the top priorities.
With London School of Attraction having a unique and interesting selling point, director Alex Chubb wanted to make sure the company's marketing wasn't cold and formal.
A recessionary period is normally a time for business struggles and ultimate failures. However, for CloudSense founder Richard Britton, he decided it was the perfect time to start a business.
With the recession at its height in 2008, Steven Hancock, managing director of hospitality provider The Zest Group, decided to embrace the downturn and tackle it head-on.
Finding the right niche market to target is often a big decision, and for Giles Palmer, CEO of social media monitoring company Brandwatch, it took more than one pivot.
Samantha Sida, co-founder of out-of-home adverting network Limited Space, discusses how a strategy shift for the business in its early years lead to significant successes.
Making the move away from traditional paper printing to digital formats has allowed Altaimage to move with the times: managing partner Robert King explains why.
Alex Rahaman, CEO and founder of StrikeAd, explains how moving the business' base to New York, and expanding into Asia, is allowing the mobile advertiser to fulfill its ambition and potential.
Kevin Fortune, founder and managing director of IT business Sussed IT, explains why his best business decision was to sack himself and start all over again.
Daniel Lee, managing director at Pharmacy2U, explains why injecting some capital into technology helped increase efficiency and scale-up the business.
Norman Shaw, founder and managing director of ExactTrak, explains why seeking feedback during product development helped re-direct the company and secure investment.
Paul Fisher, CEO of Buyometric, tells GrowthBusiness about how his best business decision involved providing a stake in his business in exchange for a subscriber base.
Bringing in external investors at the right time was integral to the success of Artesian Solutions, says Andrew Yates, CEO of Artesian Solutions.
Midven has invested in Warwickshire-based Aeristech for the second time in three years.
Sophia Harrison, director of financial and professional services at Grayling, looks at how a new exchange platform out of Sweden could strike the right chord of regulation for SMEs.
That a team of 13 could build a business worth $1 billion should be the inspiration that all entrepreneurs need.
New research from GrowthBusiness shows that the number of UK cash shells is climbing. We speak to new entrants to the market and those that have recently closed deals to find out what’s driving shells’ increasing popularity.