My best business decision

Believing that people are basically good was my best decision.

In October 2004 we saw an opportunity: people now walk around with loads of mobile assets and these are crucial for work or home, be it car keys, a laptop or mobile phones.

Because they’re carried when out and about, they get lost. We realised that people are, at their core, decent and if you made our service easy and cost effective people would use it to get things back.

It’s proven to be a model that works in London, San Francisco, Dubai and Madrid.

Frank Hannigan, co-founder and managing director of Yougetitback.com