‘A new look’ resulted in more sales

Will Davies, managing director at property maintenance business aspect.co.uk, explains that rebranding his business and giving it ‘a new look’ has been his best business decision.

The company was set up to target the commercial property maintenance market, but as we have grown we have become more focused on the residential sector. That’s why we decided to rebrand in mid-February.

We looked at all possibilities from colour changes to total name changes and settled somewhere in the middle. We changed our brand from Aspect Maintenance Services to aspect.co.uk because even the word maintenance seemed to suggest to customers we were just commercial.

There is no doubt that it has been a great move because we’ve seen a big increase in positive reviews from customers. We are currently expanding nationally and launching franchises, and I think we would have struggled to penetrate the market with our old brand.