My best business decision: Jonathan Strock, COO, LeCroupier.com

In 2006 we decided to enter the highly competitive world of online gambling and build LeCroupier.com

We invested heavily in our site, which took 36 months or 200,000 man hours to construct. Our core USP was to have the online experience reflect the atmosphere of a real-world casino, something that we didn’t think anyone else had really achieved. So we chose to make the site a three-dimensional replica of the famous Lucien Barrière casino in Deauville, working with partners from the video game and cinema industries to make the setting as realistic as possible and bring a unique style to the game-play. The gamble paid off; LeCroupier.com is currently on target to have 20,000 active customers within the first 12 months of going live.