My best business decision: Iain Johnston, CEO of Loewy Group

Often, you find people get too distracted at work. The decisive factor for any business is to get everybody to focus on what they do best

While this may be easier said than done, it’s important to sit down with staff and establish a set of objectives and find out what prevents or hinders them from achieving their goals.

When you have highly creative people in your organisation, you don’t necessarily want them sidetracked by dealing with general admin and financial accounts. If you have a gifted person who has the valuable skill of winning new business, then that’s what you want them to go out and do.

By performance managing your staff, you find they are more motivated, show greater loyalty and generate a better return for your business.