PR and Marketing Strategy

Guide to email marketing: how to make your newsletters stand out

Here, we take a look at how email marketing can help benefit your business and how you can make your newsletters stand out.

PR and Marketing Strategy

Lessons from the General Election campaign trail

New analysis of the direct marketing efforts of UK's political parties exposes how campaign teams are failing to engage voters. Here's what businesses can learn.

PR and Marketing Strategy

Why ‘spray and pray’ email marketing tactics fail to retain customers

90 per cent of UK consumers have unsubscribed from retailer comms in the past year because of shoddy email marketing tactics.

PR and Marketing Strategy

5 ways to boost email subscriptions

Estimates reveal that collectively, every single registered email address gets flooded with close to 200 billion emails each day, and the average person receives about 120 emails daily. Still, email marketing is the easiest measurable tactic businesses can take advantage of on a budget. Here are five fool-proof ways to boost conversions.

PR and Marketing Strategy

Why email is never going away

Has email marketing now reached an end point for innovation, or have we much more to come? CommuniGator's Victoria Dyke writes.

PR and Marketing Strategy

5 ways to make social sharing complement your email marketing campaign