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Thursday 30th August 2007
A quarter of legitimate marketing emails still fail to make it to users’ inboxes, according to research by software supplier Lyris Technologies. The study also found that the proportion of permission-based emails delivered to junk mail folders by European internet service providers (ISPs) has shot up to 20.4 per cent, compared to 7.6 per cent last quarter.
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Tuesday 7th August 2007
It’s a fact of life that businesses often receive more telephone calls than they can handle at the same time. But being put on hold remains a frustrating experience, writes Ruth Simmons, MD of music branding consultancy soundlounge.
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Monday 19th February 2007
Both Google and SaaS (Software as a Service) pioneer Salesforce.com continue to be financial successes, so expect to see more and more companies follow suit and begin distributing all sorts of software to customers over the web, rather than using the traditional route to market of selling it in packages.
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Friday 2nd February 2007
Some business chiefs swear by the benefits reaped from exhibitions, while others say it’s all a waste of money. All tend agree, however, that making the most of the opportunity comes down to sound preparation, identifying what you want to achieve by attending and making sure you have methods to evaluate whether that has happened.
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Wednesday 30th August 2006
Internet advertising has rapidly come of age. Just six years ago estimates suggested that the then infant medium accounted for only one per cent of total UK advertising spend. By the end of 2006, global media buying agency GroupM predicts this will have risen to 13.3 per cent (or £12.2 billion annually).
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Friday 7th July 2006
Can you re-brand your way out of trouble? GrowthBusiness finds out how harnessing the power of your corporate image can turn your businesses fortunes around.
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Tuesday 20th June 2006
Now that 90 per cent of the UK population own a mobile phone, marketing through text messaging is fast becoming an integral part of many businesses’ strategy. After all, people carry their phones with them everywhere and text messages are always read. But how can you make the most of this clever marketing tool without pestering potential customers or annoying your existing ones?
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