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Friday 25th April 2008
An industry has sprung up that takes the old adage of ‘knowing your customer’ that stage further. Customer analytics software promises to help businesses explore patterns within their data, thereby learning more about their customers and hopefully encouraging them to spend more money.
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Wednesday 27th February 2008
Sales and marketing departments have historically battled against each other for budgets and recognition. Mark Robson, senior partner at Insight Group, explains how they might be encouraged to work better together.
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Wednesday 30th January 2008
As markets mature and consolidate, two things happen: wily entrepreneurs make their fortunes by selling to big businesses, and up-and-coming entrepreneurs need to figure a way to provide an alternative to those high street giants.
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Friday 9th November 2007
Too often, marketing campaigns fail to elicit a market response. Don’t let yours be a statistic.
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Monday 15th October 2007
When you’re gearing up for the biggest sales opportunity of the year, being well-prepared is everything – and online is no different. Mario Thomas, MD of Leeds-based digital agency Chapter Eight, offers his tips for getting your website ready for the rush.
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Thursday 30th August 2007
A quarter of legitimate marketing emails still fail to make it to users’ inboxes, according to research by software supplier Lyris Technologies. The study also found that the proportion of permission-based emails delivered to junk mail folders by European internet service providers (ISPs) has shot up to 20.4 per cent, compared to 7.6 per cent last quarter.
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Tuesday 7th August 2007
It’s a fact of life that businesses often receive more telephone calls than they can handle at the same time. But being put on hold remains a frustrating experience, writes Ruth Simmons, MD of music branding consultancy soundlounge.
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