London-based Snupps is now available to download for Apple users having preciously secured $5 million (£3 million) of seed capital.

The American company, which has its headquarters in the capital, did not previously publicise the deal but has new revealed that Zedan Group chairman Amr Zedan led an early-stage funding transaction.

Snupps provides a way for people to organise collections, gadgets, accessories, heirlooms and furnishings by logging a picture, details and then sorting on virtual shelves. These personal collections can then be shared via social networks and used for insurance purposes.

Mac Anabtawi, co-founder of Snupps, says, ‘We often don’t know what we have or where it is, but we want access to our stuff, especially when it comes to items that truly matter tows.

‘That’s where Snupps comes in – we created it so we can access all of our stuff anytime and from anywhere, and socialise with others around he stuff that we care about.’

Anabtawi says that the idea for the business came about when he and his father lost luggage and then had to spend three weeks figuring out what had gone missing for an insurance claim.

Equity backer Zedan has previously made funding injections into Jumio, alongside Eduardo Saverin and Peter Thiel-founded Palantir.

Sari Anabtawi, co-founder and CEO of Snupps, adds, ‘Americans own $5 trillion worth of stuff, yet they have no easy way to store, manage and organise it – all in one place – until now.

‘Snupps not only makes organising addictive and delightful for people serious about their stuff, it also brings out the collector in all of us.’