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IBIS backs Contagious buy-out

Article Date: Jan 18 2010

Venture capital trust IBIS Media VCT has backed the buy-out of Contagious Communications, an intelligence service focusing on marketing trends and techniques.

IBIS invested £850,000 in the buy-out from parent company Xtreme Information in a deal which allows the VCT to satisfy its obligation to have 70 per cent of its funds in qualifying investments.

Contagious, which has 20 staff, publishes a quarterly magazine, DVDs and a website. Its clients include brands such as Toyota and Microsoft as well as advertising agencies.

IBIS Media VCT, which has net assets of £7.2 million, is mulling a ‘top-up offer’ to provide funds to develop its existing portfolio and seek new opportunities.

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IBIS backs Contagious buy-out

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