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Web news service secures six-figure sum

Article Date: Mar 04 2009

Ensembli, the Sheffield-based developer of a tool aiming to filter internet content to fit users’ specific interests, has secured follow-on funding.

An investment consortium led by fund manager Enterprise Ventures’ RisingStars Growth Fund II has committed more money to the company, taking total investment to £850,000.

Other investors include South Yorkshire Investment Fund’s Seedcorn Fund and The Viking Fund. Both are supported by public sector money and invest in Yorkshire-based companies.

Ed French, an investment director at Enterprise Ventures, states the firm guided Ensembli’s founders away from an initial proposition targeted at the software industry to ‘a much more general challenge of matching people’s interests to the news they wanted to hear from the millions of stories floating around the internet.’

Ensembli CEO Mike Wheatley claims, ‘Everyone has “interests”, and the technophiles amongst us have used tools to monitor the constant flow of content on the internet, but those tools are not well suited to the mass market and have not seen great adoption.’

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Web news service secures six-figure sum

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