Wednesday 7th May 2008
Aegis buys into Brazil
A London-based marketing giant has strengthened its operations in Latin America after buying a company in Brazil. Aegis Group acquired Age, an agency that includes sports marketing and offline media planning among its services, for an undisclosed sum.
The deal adds a second business to the group’s portfolio in Brazil, following its acquisition of digital agency AgenciaClick last year. Latin America is a region Aegis is targeting due to the increasing number of international companies expanding there.
Aegis chief executive Robert Lerwill says this is a good acquisition for the group. He adds: 'The breadth of Age’s offering will allow us to become established in new disciplines, and to expand in existing core areas, including digital, where we are already market leader.'
Following the acquisition, Age and AgenciaClick will share several resources to create a fully integrated marketing business in Brazil.
The deal, which adds clients such as adidas and PwC to its business, is Aegis’ second acquisition in a week following its takeover of Tempo Media in Romania.
Age, which has been trading since 2000, also provides trade marketing and offline creative services for companies such as Del Valle, Ultragaz, Taeq and Lopes.
Aegis has 14,000 people working in 70 countries focusing on media communications and market research. In the year to January, its revenues topped £1 billion, producing a £132.7 million pre-tax profit.
Mark Dunne
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