Germany’s eValue backs StrikeAd

StrikeAd, the London-based mobile phone advertising developer, has secured a first round of investment from Germany-based venture capital firm eValue.

The business has developed a “demand side platform” for mobile, which allows media buyers to create and deploy global mobile advertising campaigns based on targeted audience and user profiling. The amount committed by eValue, whose previous investments include the European video advertising network smartclip, has not been disclosed.

Digital and mobile advertising entrepreneurs Alex Rahaman and Simon Wajcenberg founded StrikeAd last year. Chief executive Rahaman says the investment will enable the business to continue development of its technology platform as well as help drive the company's strategy for international expansion ahead of a commercial launch.

Thomas Falk, founder and CEO of eValue, remarks that StrikeAd is the first specialised mobile advertising technology to become one of the firm’s portfolio companies.

The fundraising deal coincides with the announcement that experienced technology entrepreneurs Stephen Taylor and Reza Behnam have joined an advisory board for the business.