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Dotcom babies

There was a time, as the new millennium hove into view, when anyone with a dotcom suffix attached trailer-like to the back of their business imagined their fabulous future was assured. Raising money was easy even without a business plan, as business angels, venture capitalists and investment banks fell over themselves to stump up bundles of cash with the hope of backing the next worldwide web sensation. Venture Capital / Friday, 12th May 2006

A moving experience: Brandedmedia

While the start-up phase of a company’s life can be make or break, the next step in the evolution of a growing business can be even tougher. Breakthrough Clinic gives one company at a crossroads of expansion the chance to gain free advice on the possibilities for growth from an expert business adviser. Achieving Growth / Friday, 28th April 2006

How I sold my business to WPP

My theories about dealing with pressure were put to an acid test when it came to the hostile sale of my business to WPP. Leadership & Management / Monday, 17th April 2006

Internet 2006 and beyond

I have a confession to make. I lost a lot of money investing in the dotcom boom
in the early noughties. OK, I was not alone but I should have known better.

Q&A: Setting up e-commerce via a website

I have built a website that shows details of products that I would like to be available for sale, how do I go about setting the site up as a transactional site, and what key elements do I need to add? Technology in Business / Wednesday, 15th March 2006

Radio advertising

You can’t close your ears. That’s the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media. Marketing & Sales / Thursday, 16th February 2006

An IncrediBull story

Few entrepreneurs can claim to have secured their first client before even establishing a business, yet that was the rather enviable position in which doctor-turned-TV presenter David Bull found himself some five years ago. Achieving Growth / Thursday, 2nd February 2006

3D advertising

It used to be the sole preserve of science museums and iMax cinemas, but soon 3D imagery may be a common sight on the high street, as advertisers in Europe and the US seek new ways to tantalise customers. Marketing & Sales / Friday, 25th November 2005

Marketing to women

The Proficiency Group is organising the imminent Rethink Pink conference, which aims to show why women should not be marketed to as a minority. Marketing & Sales / Thursday, 3rd November 2005

the minimart: from Soho to SW11

When Tim Clyde and Ed Chilcott launched their own advertising business, they reckoned that success lay in rejecting everything they had learnt from some of the most successful agencies in the world. GrowthBusiness talks to two unlikely business rebels about their anti-advertising agency. Achieving Growth / Thursday, 3rd November 2005

Benefit from customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, itnot usually that simple. Marketing & Sales / Tuesday, 1st November 2005

Q&A: Buying marketing lists

I am interested in purchasing names and addresses for marketing purposes How can I find a decent list? Marketing & Sales / Wednesday, 17th August 2005

Q&A: Chasing bad debt

I am a freelance designer and I find it impossible to get people to pay me on time. What’s worse, I often end up taking a discount on what I have charged just to get paid because I am short of money. What can I do? Financial Management / Wednesday, 17th August 2005

Marketing software: planning the next move

Investing heavily in the wrong form of marketing campaign can prove a costly mistake for businesses with an eye on growth. It’s little surprise, therefore, that a whole host of software providers are offering applications that help companies target their message more effectively. Marketing & Sales / Thursday, 4th August 2005

Internet marketing: Search engine optimisation

Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests. Last year witnessed a staggering 46 per cent rise in online advertising spend amongst UK firms, taking the total to $1.12 billion... Marketing & Sales / Monday, 13th June 2005

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