Business Research

Business Research

Smart money on the small-caps

UK small-cap companies have outperformed their large-cap rivals for the fourth year running, according to the 2007 Hoare Govett Smaller Companies (HGSC) Index. Read More

Nanotech market could be worth $2.6 trillion

Steven Currall, visiting professor of entrepreneurship at London Business School and Neal Lane, professor at Rice University, have published a comprehensive empirical study about public willingness to use new commercial products containing nanotechnology. Read More

Beware the mixed media

Surveys are more than just a bugbear; they also provide marketers with useful information about their customers and audiences. Yet a new study in the September issue of the Journal of Consumer Research argues that the recent shift from phone to online surveys may have unintended consequences for marketers. Read More

All work and no play!

Next time you spend a little more than your lunch hour larking around with your colleagues, don't feel too guilty. Professor Babis Mainemelis of London Business School has identified two fundamental ways in which play has a positive impact on creativity at work. Read More

Is it the end for TV advertising?

These days TV needn’t be a linear experience. New technologies allow viewers to choose not only what to watch but when and where to watch too. So as the ability to fast-forward through commercials during time-shifted shows becomes ever more prevalent, is the advertising industry as we know it nearing its end? Read More

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