GrowthBusiness.co.uk: Your gateway to entrepreneurial success
Simon Daniel
Back to the future
Now the recession is apparently over, global companies are back to thinking about the future...
The art of pricing
In the 1980s, my old company, Sage, produced its first £99 accounts package on the Amstrad.
Conventional wisdom said it should have been at least £200, but David Goldman, the company’s co-founder, was a real marketing wizard who understood pricing. At £99, people who weren’t trained accountants bought the product, because they could afford to take the risk of not being able to figure out how to work it. And, for that price, how difficult could it be?
Fundamentally, pricing is about positioning your product. A premium price suggests quality, reliability and even snob appeal. Why else are luxury handbags... read more...
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Videos
Punch above your weight
Jos White, who sold his company MessageLabs for $695 million, on why it's so important to act like a bigger business than you really are.
Meeting menaces: The Waffler
More tips from John Cleese, who reveals how to stop a waffler in full flow.
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Barclaycard Commercial – Ease your business cash flow
Our Visa and MasterCard credit and charge cards give you greater control over your expenses, help with cash flow and could safeguard your business by providing extra financial protection. Find out more about our credit and charge card solution.
Out with the old, in with affordable.
Bring in IBM System x3650 M2 Express servers powered by Intel® Xeon® and dramatically lower IT operating expenses. Use IBM’s online evaluation tool to see ROI in as little as three months. Find out more
Hiscox Business Insurance
Life’s full of uncertainties, but you never want to be in any doubt about your business insurance. Hiscox offers broad and inclusive business insurance available online. You can tailor a policy to suit your business needs from a broad range of covers. Find out more.
