Now the recession is apparently over, global companies are back to thinking about the future...
A few days ago I got involved with a manufacturing company that has been around for over 20 years and exports all over the world.
The company is an acknowledged expert in its field, as demonstrated by the bluest of blue chip customers.
Despite this pedigree, profits were negligible. The company supplies and manufactures parts to enable a continuous production process in the food industry. In particular, it distributes a machine that is very reliable. When I asked the management team if they supplied a support contract for this machine, there came a resounding ‘No!’
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Those who shout loudest don't always perform best, and this is as true of businesses as it is of people.
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