Domain attraction

Choosing a domain name often involves extensive research

Choosing a domain name often involves extensive research

GrowthBusiness looks at what to consider when choosing a domain name and how the decision can impact on web searches.

Attracting attention without Facebook

Wordville director Lucy George

With Facebook ad prices soaring, growing businesses may start being priced out of the social media market. Lucy George, director of Wordville, writes that traditional brand awareness strategies remain effective.

Interview with Nigel Lacy

Nigel Lacy, co-founder of young driver insurance specialist Young Marmalade, explains the concept of the business and its success in being completely web-based.

Online presence

How websites reflects a brand

Four entrepreneurs discuss how their website reflects their brand

Perfect pitch: giving a great presentation

Whether you are meeting people at events, trying to win new customers or looking for investment, pitching is an unavoidable element of modern business.

Seven surefire ways to boost sales

Supercharge your sales

These strategies will help you increase top line growth in good times and bad.

Effective websites

Two major obstacles stand in the way of making a site effective: ego (“sorry, the CEO insists that the background be lime green”), and design-by-committee (“let’s take a vote to see what colour the background should be…)

Preparing for a pitch

Preparing a pitch

A lack of preparation will kill any presentation before you even enter the room. Here's how to make sure you have everything in place to wow your audience.

Building brands online

Economist Ronan Lyons argues that the internet has broken down barriers to entry across the economy, giving individuals the chance to build their own brands.

Brand monitoring

Social networking tools helps companies to build their brand

Find out what your customers really think about you

Local search: get noticed

Most internet users use local search techniques to locate products and services in their area. Steve Barnes, CEO of online search specialist Infoserve, explains how you can get in on the action.

Web analytics

Internet marketing is big business – search spending alone is expected to more than double to $18.5 billion (£9.25 billion) by 2012, according to Jupiter Research, and that’s just the money businesses are feeding into search engines to get prospects to glance at their sites.

More from Web Marketing

Web analytics: why bother?

Effective viral marketing

Effective viral marketing

The perils of corporate blogging

Q&A: Making the most out of blogs

Pay-per-click advertising

The digital challenge

Showcasing your products via a website

Using keywords to boost your business

Making your website accessible

View more

Directory

More from Growing A Business

Corporate leaks: How to prevent and investigate if they occur

Business Tools

Bob Mecrate-Butcher, partner at Charles Russell, looks at how corporate leaks can first be prevented and then plugged when they do occur.

How to hire your first country manager

Human Resources

Peter Linas, international managing director of recruitment software provider Bullhorn, advises how to find and hire a successful country manager.

Vitesse Events

New Energy and Cleantech Awards 2013

Date: March 21, 2013
Venue: Marriott Hotel Grosvenor Square, London

M&A Awards 2013

Date: June 27, 2013

Location: Millennium Mayfair, London

2013 Investor AllStars

Date: September 25, 2013

Location: The Natural History Museum, London

Most Popular Growing a Business

The annual investment allowance explained

Financial Management

How the skills of Manchester United's Alex Ferguson can be used to construct a winning business team

Leadership & Mentors

Directors - trying times ahead?

Business Regulations

The Annual Investment Allowance explained - 2013 update

Business Finance

Smokers cost UK employers up to £2.1 billion a year

Human Resources

The annual investment allowance explained

Financial Management

Directors - trying times ahead?

Business Regulations

The Annual Investment Allowance explained - 2013 update

Business Finance

The rise of cash shells

Company Flotations

Breaking into supermarkets

Business Planning & Expansion

Trending

Financial Management And Forecasting

Venture Capital Funding

UK Inspirational Business Leaders

Sources Of Business Finance

Lessons From An Entrepreneur

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More from GrowthBusiness

News & Market Deals

Enterprise hardware: AirWatch provides security for mobile devices

BYOD security business AirWatch tops up its Series A with help from Accel Partners

Mobile security business AirWatch has added to the $200 million Series A round it closed earlier in the year by securing an extra $25 million.

The Entrepreneur

Quality not quantity: David Barker was careful not to get clients from one sector

Diversifying the client base at launch and learning to say ‘No’ 

David Barker reflects on resisting the temptation to say 'Yes' to the first offer when he opened his data centre, and how choosing instead to diversify his client base at launch has enabled 4D Data Centres to maintain rapid growth in a recession.

Comment & Analysis

Channeling Instagram for start-up success

That a team of 13 could build a business worth $1 billion should be the inspiration that all entrepreneurs need.

Research

Source of growth: There are 64 UK-listed cash shells holding £237.9 million

The rise of cash shells

New research from GrowthBusiness shows that the number of UK cash shells is climbing. We speak to new entrants to the market and those that have recently closed deals to find out what’s driving shells’ increasing popularity.