Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR
Infographic: here are seven tips to retain your customers despite fierce competition
Here's how you can avoid wasting time and money on strategies that just won't work
Despite the vast adoption of social media and video marketing measures, email still remains the popular choice for brands.
Branding is an ongoing concern for businesses and doing it well takes more thought than many appreciate: so how can you ensure your branding is working for you?
What marketing tools are you going to use in 2016?
Here's how to stand out from the crowd with your global brand
The post-Christmas period will mean rafts of complaints: but how can you turn this potential headache into an advantage?
Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business
Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line
Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?
The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns
Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials
Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?
Can branded bags be the surprise key to business growth in retail?
A business card can help attract new customers and increase profits, but it’s important to make yours stand out from the crowd.
As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?
After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges
WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing
In the wake of the Panama Papers, most companies fear reputational damage over punitive fines, according to new research
Launching a new business guidance book, Age of Discovery, award-winning authors Ian Goldin and Chris Kutama outline four compelling lessons modern businesses can learn from the old Renaissance
It is impossible to know what the real impact of Brexit will be without it taking place, but Richard Pepler, CEO of HH Cashflow Finance who also sits on the advisory board of the Development Bank for Wales, outlines the potential pros and cons for SMEs
The annual Cash Shells Directory is an invaluable guide for companies and advisers considering joining the stock market by reversing into a shell, providing a list of potential candidates and a commentary on each of them