All Marketing Strategies & Research

Strategic partnering: Working together can bring great benefits

Together we brand: how to foster success through strategic partnerships

Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?

Fashion brands: Is the Euro crisis bad news for Asian clothing houses?

Why are fashion brands worried about a weak Euro and Chinese tourists?

The relative value of the Chinese and European currencies has seen shoppers flock West to get the most when flashing the cash for fashion: but it is a growing headache for Chinese brands

Social search: Candidates see Twitter as more than an app to pass the time

Harnessing the power of the social search engine to attract talent

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them

Sharing economy: The sector is growing faster than Amazon and Google

How to build trust in the Sharing Economy

The Sharing Economy is growing: 2015 has seen a stellar surge in growth in Sharing Economy businesses entering the mainstream. Here Benita Matofska, chief sharer behind Compare and Share, shares her opinion on its future growth and what opportunities lie ahead

Brand names: Can they make or break a young business?

What’s in a name? The changing language of brands

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out

Ramadan Kareem: The Muslim holy month can affect business practices

Ready for Ramadan?  The implications for business practices in Muslim countries

At the start of the holy month of Ramadan Stephanie Williams explains the things to bear in mind when conducting business with our Muslim friends

Happy customer: Could engagement be the biggest key to growth?

Now is the time for true personalised engagement with customers

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

Word of mouth: Can customers be your best marketers?

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

SME power: New legislation shows the influence of small business

Small is beautiful – new legislation shows increasing influence of SMEs

Small has never been so big

Straight to market: Start-ups can benefit hugely from marketing budgets

Pitch to Rich: Fuel business growth through marketing

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs

Cloud control: IP can add value to your ideas and business

Money talks - Using IP to add value to a business

Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?

Up and running: Anytime Fitness is a successfully franchised business

UK slow to embrace franchise model, says Anytime Fitness MD

British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson

Cedar CEO Clare Broadbent

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Money talks: Monetising social media is still seen as a dark art by many

Social media, where’s my damn return??

We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?

On the up: The sharing economy is growing faster than Facebook

Sharing economy outstrips combined growth of Facebook, Google and Yahoo

In seven years sharing economy estimated to have grown by $15b, says report into sector

Valentine’s Day spending set to top £1.9bn in United Kingdom

The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released

Ringing endorsement: Call handling can be key for a business's reputation

Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

Paperhat Group CEO Tim Peppiatt

‘Ambitious board’ drives Paperhat Group growth strategy

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

Cloud control: Online marketing tools are being adopted by SMEs

Small businesses embracing cloud-based marketing for expansion

Adobe spearheads marketing’s move to the cloud

Eastern promise: Chinese investment is flourishing in the UK

Chinese investment in UK hits $5b

Nearly one-third of Chinese EU investment flows into Britain

More from GrowthBusiness

The Entrepreneur

Shoreditch style: Tech City is based in the vibrant London borough

Can Tech City seriously challenge Silicon Valley as a hub for tech start-ups?

East London's Tech City is now five years old: so how is it faring and it is mounting a serious challenge to the world's top tech incubators?

Comment & Analysis

Nurturing growth: How can post-recession businesses survive and thrive?

Are businesses still carrying the burden of the recession?

Kevin Uphill, chairman of specialist business sales, acquisitions and strategy provider Avondale, discusses what surviving businesses must do in order to grow and thrive in the post recession economy

Research

Directors' Pay on AIM 2015

The most complete review of directors' remuneration on AIM, including basic salary, bonus and benefits.