All Marketing Strategies & Research

Paperhat Group CEO Tim Peppiatt

‘Ambitious board’ drives Paperhat Group growth strategy

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

Cloud control: Online marketing tools are being adopted by SMEs

Small businesses embracing cloud-based marketing for expansion

Adobe spearheads marketing’s move to the cloud

Eastern promise: Chinese investment is flourishing in the UK

Chinese investment in UK hits $5b

Nearly one-third of Chinese EU investment flows into Britain

Picture perfect: Using images wisely can help your brand

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns

Healthy income: Private practice can be a way to combine medical and financial rewards

A business worth billions: private medical practices

Medics can combine medical and financial nous when starting private practices. Read on to find out how...

New build: Engineering success is easier with knowledge of the sector

Six tips for success in the construction, building and engineering industry

Go West: Wales hosts some big names in industry

How three large companies benefited from operations in Wales

Here, in a piece associated with Just Ask: Wales, we take a look at how being situated in Wales contributed to the success of subsidiaries of Toyota, British Airways and Monitise

Unimaginative direct marketing can get lost in the pile of post

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen. 

Designers from around the world are brought together on the Boticca platform

The reasons and approach behind a business rebrand

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

The Ladbrokes Lifestyle has seen the business step away from the traditional

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

Top of the pile: Vodafone has grown in the last year through acquisitions

The ten most valuable brands with British origin

With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.

Bryony Thomas: ‘What makes you remember something?’

The marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out. 

Time-shift viewing involved the watching of content after it has been first shown

Rise of time-shift viewing and media meshing presents marketing opportunities and challenges 

With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.

Peter Veash: 'A digital approach has to dictate every decision and direction'

To be a digital company, change your core

Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.

Jane Frost suggests a more human-led approach to customer questioning

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

Brand exposure: Broadbandchoices.co.uk has used its funding for TV advertising

Investment for business growth: Marketing and new hires for companies after backing

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

Customer engagement: Something as simple as a branded umbrella can help

Fostering loyalty: Keep your customers coming back to you

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

Network, network: The business card forms an important part of making contacts

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.

Getting it right: Retargeting involves tailoring content to those already exposed

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

Saying no to new business

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

More from GrowthBusiness

News & Market Deals

Naked ambition: The protest aimed to highlight lack of transparency in US banking

London startup TransferWise leads underwear protest in New York

Spectacle designed to highlighting lack of transparency in US banking practices

Comment & Analysis

Price of justice: Civil court fees are increasing

How higher civil court fees will affect mid-market businesses

You might not realise that a recent rise in civil court fees and your business's profits could be linked, but a top solicitor explains why you're wrong...

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds