When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.
Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.
With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.
Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.
With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.
Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.
In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.
Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.
Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.
For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.
Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.
Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.
Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.
Retailers are facing a tough time on both sides of the Atlantic, but US infomercial pioneer Kevin Harrington reveals his strategies to sell products on the global stage.
Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.
A little barcode on your promotional material or even business card can work wonders for marketing.
From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.
Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.
At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.
Forget sales pipelines, a "sales funnel" is what you need to develop a winning business strategy, writes Julia Payne, owner of consultancy firm Incisive Edge.
Pitching to a room full of peers is difficult enough, but imagine doing it with the scrutinising eye of HRH Duke of York less than 10 feet away.
With Scottish football club Hearts and cinema chain Curzon agreeing to pay staff an hourly rate above the minimum wage, are employers beginning to recognise that employees need more to make ends meet.
Research report into the top-performing 100 companies below the FTSE 350 and on AIM.