All Marketing Strategies & Research

Unimaginative direct marketing can get lost in the pile of post

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen. 

Designers from around the world are brought together on the Boticca platform

The reasons and approach behind a business rebrand

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

The Ladbrokes Lifestyle has seen the business step away from the traditional

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

Top of the pile: Vodafone has grown in the last year through acquisitions

The ten most valuable brands with British origin

With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.

Bryony Thomas: ‘What makes you remember something?’

The marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out. 

Time-shift viewing involved the watching of content after it has been first shown

Rise of time-shift viewing and media meshing presents marketing opportunities and challenges 

With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.

Peter Veash: 'A digital approach has to dictate every decision and direction'

To be a digital company, change your core

Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.

Jane Frost suggests a more human-led approach to customer questioning

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

Brand exposure: Broadbandchoices.co.uk has used its funding for TV advertising

Investment for business growth: Marketing and new hires for companies after backing

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

Customer engagement: Something as simple as a branded umbrella can help

Fostering loyalty: Keep your customers coming back to you

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

Network, network: The business card forms an important part of making contacts

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.

Getting it right: Retargeting involves tailoring content to those already exposed

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

Saying no to new business

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

Branding exercises requires focused leadership

Brand success

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

TVGoods founder Kevin Harrington

Be aggressive to attract the masses

Retailers are facing a tough time on both sides of the Atlantic, but US infomercial pioneer Kevin Harrington reveals his strategies to sell products on the global stage.

Poor service has hit RIM's Blackberry

A richer experience

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.

QR codes can add a personal touch

The benefits of QR codes

A little barcode on your promotional material or even business card can work wonders for marketing.

How to make your company stand out

Dare to campaign differently

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

Luxury chocolate brand Green and Black's

Don’t put marketing before product

Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.

How an account developer helps

When to act on account development

At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.

More from GrowthBusiness

News & Market Deals

The government is being encouraged to promote sharing economy business models that could create thousands of new jobs in the UK

UK could become the world's leading 'sharing economy'

Digital innovation is creating entirely new ways of doing business, unlocking economic value from skills and assets people already own

The Entrepreneur

Success is determined by professional and personal factors

Have you ever wondered what secrets make top business leaders so successful?

Here, we look at the little things that add up to form the profile of a successful entrepreneur. 

Comment & Analysis

Achieving greater gender parity in the boardroom has become a strategic imperative for many firms

Feminising modern management

Margaret Kett discusses the issue of gender diversity in the boardroom and what can propel women into the higher echelons of management. 

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds