Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.
We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?
In seven years sharing economy estimated to have grown by $15b, says report into sector
The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released
Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?
Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists
Adobe spearheads marketing’s move to the cloud
Nearly one-third of Chinese EU investment flows into Britain
How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns
Medics can combine medical and financial nous when starting private practices. Read on to find out how...
Here, in a piece associated with Just Ask: Wales, we take a look at how being situated in Wales contributed to the success of subsidiaries of Toyota, British Airways and Monitise
Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.
When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.
Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.
With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.
Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.
With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.
Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.
On-demand laundry service consolidates growth strategy with successful funding round
In his second of a series of blog posts, Ben Hutt, CEO of digital recruitment marketplace Talent Party, shares his thoughts on the three commitments that business owners should make to achieve balance
Public holidays can be very tricky when trying to work out part-time and casual staff's wages fairly: so here is a quick guide to do some of the work for you
The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds