All Marketing Strategies & Research

Five ways to drastically boost your email subscriptions

Despite the vast adoption of social media and video marketing measures, email still remains the popular choice for brands.

Innovative branding: Are you getting in right?

Innovate ways to brand your business

Branding is an ongoing concern for businesses and doing it well takes more thought than many appreciate: so how can you ensure your branding is working for you? 

Innovative marketing: Are you up to speed?

Growing your business through innovative marketing tactics

What marketing tools are you going to use in 2016?

Global marketing is tough to get right, but can be achieved with diligence

How to market a niche product globally 

Here's how to stand out from the crowd with your global brand

Customer complaints: Can they become a source of marketing gold?

Turning a complaint into business gold dust 

The post-Christmas period will mean rafts of complaints: but how can you turn this potential headache into an advantage?

Digital marketing: What are the big trends for 2016?

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business

Inbound marketing: Are you creating content with the customer in mind?

Inbound marketing: the power of curating enjoyable content

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line

Experiential marketing: Physical and digital elements are now combining

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

Unloved: The nation hasn't taken poor Workie to its heart

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns

Millennial marketing: Do you know how to connect?

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials

Abandoned goods: Online retailers can make hay by facing this challenge head-on

Curing shopping basket abandonment -  a golden opportunity for online retailers

Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?

Branded bags: Are they the key to business growth?

Branding your carrier bags to expand your business

Can branded bags be the surprise key to business growth in retail?

The Goldilocks Zone – Improving the chances of marketing success

How to create a standout business card

A business card can help attract new customers and increase profits, but it’s important to make yours stand out from the crowd.

Content marketing: Can you maximise its impact for your brand?

Modern marketing: The importance of content in reaching customers and achieving your goals

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

High-street sales: More businesses are adding an offline sales channel

Going offline: How to make a smooth transition from e-commerce to the high-street

After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges

Finding your voice: Social media marketing is all about tone

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing

Online reviews: Can they be a key driver for growth?

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities

Sales floor day: Can they bring a long-term ROI benefit?

Maintaining momentum after a sales floor day

While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?

Strategic partnering: Working together can bring great benefits

Together we brand: how to foster success through strategic partnerships

Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?

More from GrowthBusiness

News & Market Deals

Growth building: The programme has both public and private backing

New public and private-backed growth programme launches

Designed by entrepreneurs, the Government, universities and UK leading corporates, Growth Builder is now open for applications

The Entrepreneur

Self-assessment: Are you fighting against the deadline?

Last minute tips for filing your Self Assessment tax return

With the deadline for self-assessment tax returns fast approaching, here are some tips for those who are fighting against time

Comment & Analysis

UK couriers struggle despite record spending

Consumer spending is on the up and internet shopping means couriers should be winning more business: but some are still struggling despite the seemingly favourable conditions

Research

Cash Shells Directory 2015

The annual Cash Shells Directory is an invaluable guide for companies and advisers considering joining the stock market by reversing into a shell, providing a list of potential candidates and a commentary on each of them