As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?
After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges
WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing
How increasing investment in online reviews unlocks a wealth of opportunities
While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?
Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?
The relative value of the Chinese and European currencies has seen shoppers flock West to get the most when flashing the cash for fashion: but it is a growing headache for Chinese brands
Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them
The Sharing Economy is growing: 2015 has seen a stellar surge in growth in Sharing Economy businesses entering the mainstream. Here Benita Matofska, chief sharer behind Compare and Share, shares her opinion on its future growth and what opportunities lie ahead
Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out
At the start of the holy month of Ramadan Stephanie Williams explains the things to bear in mind when conducting business with our Muslim friends
Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?
Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?
Small has never been so big
Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs
Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?
British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson
Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.
We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?
In seven years sharing economy estimated to have grown by $15b, says report into sector
Following on from our Tech Invest London event, here we have profiles of all of the presenting companies: between them they represent some of the most innovative young businesses around today
The value of business degrees for those looking to earn a sizeable salary has long been a source of fierce debate: but they may be worth more than some want you to believe...
The most complete review of directors' remuneration on AIM, including basic salary, bonus and benefits.