All Marketing Strategies & Research

Inbound marketing: Are you creating content with the customer in mind?

Inbound marketing: the power of curating enjoyable content

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line

Experiential marketing: Physical and digital elements are now combining

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

Unloved: The nation hasn't taken poor Workie to its heart

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns

Millennial marketing: Do you know how to connect?

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials

Abandoned goods: Online retailers can make hay by facing this challenge head-on

Curing shopping basket abandonment -  a golden opportunity for online retailers

Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?

Branded bags: Are they the key to business growth?

Branding your carrier bags to expand your business

Can branded bags be the surprise key to business growth in retail?

The Goldilocks Zone – Improving the chances of marketing success

How to create a standout business card

A business card can help attract new customers and increase profits, but it’s important to make yours stand out from the crowd.

Content marketing: Can you maximise its impact for your brand?

Modern marketing: The importance of content in reaching customers and achieving your goals

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

High-street sales: More businesses are adding an offline sales channel

Going offline: How to make a smooth transition from e-commerce to the high-street

After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges

Finding your voice: Social media marketing is all about tone

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing

Online reviews: Can they be a key driver for growth?

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities

Sales floor day: Can they bring a long-term ROI benefit?

Maintaining momentum after a sales floor day

While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?

Strategic partnering: Working together can bring great benefits

Together we brand: how to foster success through strategic partnerships

Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?

Fashion brands: Is the Euro crisis bad news for Asian clothing houses?

Why are fashion brands worried about a weak Euro and Chinese tourists?

The relative value of the Chinese and European currencies has seen shoppers flock West to get the most when flashing the cash for fashion: but it is a growing headache for Chinese brands

Social search: Candidates see Twitter as more than an app to pass the time

Harnessing the power of the social search engine to attract talent

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them

Sharing economy: The sector is growing faster than Amazon and Google

How to build trust in the Sharing Economy

The Sharing Economy is growing: 2015 has seen a stellar surge in growth in Sharing Economy businesses entering the mainstream. Here Benita Matofska, chief sharer behind Compare and Share, shares her opinion on its future growth and what opportunities lie ahead

Brand names: Can they make or break a young business?

What’s in a name? The changing language of brands

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out

Ramadan Kareem: The Muslim holy month can affect business practices

Ready for Ramadan?  The implications for business practices in Muslim countries

At the start of the holy month of Ramadan Stephanie Williams explains the things to bear in mind when conducting business with our Muslim friends

Happy customer: Could engagement be the biggest key to growth?

Now is the time for true personalised engagement with customers

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

More from GrowthBusiness

News & Market Deals

Apprentice levy: Has George Osborne thrown small business under the bus?

Small business apprenticeships hammered to facilitate tax credits u-turn 

The chancellor announced a surprise u-turn on tax credits today: but the £3.3bn shortfall that it presents is to be shifted to SMEs looking for apprentices

The Entrepreneur

Exit success: Paul Taberner

The mid-life quandary for entrepreneurs – and how to resolve it

Should you sell up now while the going is good or wait until retirement? Paul Taberner, Investment Director at Enterprise Ventures, suggests another option


Cash Shells Directory 2015

The annual Cash Shells Directory is an invaluable guide for companies and advisers considering joining the stock market by reversing into a shell, providing a list of potential candidates and a commentary on each of them