All Marketing Strategies & Research

Content marketing: Can you maximise its impact for your brand?

Modern marketing: The importance of content in reaching customers and achieving your goals

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

High-street sales: More businesses are adding an offline sales channel

Going offline: How to make a smooth transition from e-commerce to the high-street

After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges

Finding your voice: Social media marketing is all about tone

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing

Online reviews: Can they be a key driver for growth?

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities

Sales floor day: Can they bring a long-term ROI benefit?

Maintaining momentum after a sales floor day

While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?

Strategic partnering: Working together can bring great benefits

Together we brand: how to foster success through strategic partnerships

Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?

Fashion brands: Is the Euro crisis bad news for Asian clothing houses?

Why are fashion brands worried about a weak Euro and Chinese tourists?

The relative value of the Chinese and European currencies has seen shoppers flock West to get the most when flashing the cash for fashion: but it is a growing headache for Chinese brands

Social search: Candidates see Twitter as more than an app to pass the time

Harnessing the power of the social search engine to attract talent

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them

Sharing economy: The sector is growing faster than Amazon and Google

How to build trust in the Sharing Economy

The Sharing Economy is growing: 2015 has seen a stellar surge in growth in Sharing Economy businesses entering the mainstream. Here Benita Matofska, chief sharer behind Compare and Share, shares her opinion on its future growth and what opportunities lie ahead

Brand names: Can they make or break a young business?

What’s in a name? The changing language of brands

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out

Ramadan Kareem: The Muslim holy month can affect business practices

Ready for Ramadan?  The implications for business practices in Muslim countries

At the start of the holy month of Ramadan Stephanie Williams explains the things to bear in mind when conducting business with our Muslim friends

Happy customer: Could engagement be the biggest key to growth?

Now is the time for true personalised engagement with customers

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

Word of mouth: Can customers be your best marketers?

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

SME power: New legislation shows the influence of small business

Small is beautiful – new legislation shows increasing influence of SMEs

Small has never been so big

Straight to market: Start-ups can benefit hugely from marketing budgets

Pitch to Rich: Fuel business growth through marketing

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs

Cloud control: IP can add value to your ideas and business

Money talks - Using IP to add value to a business

Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?

Up and running: Anytime Fitness is a successfully franchised business

UK slow to embrace franchise model, says Anytime Fitness MD

British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson

Cedar CEO Clare Broadbent

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Money talks: Monetising social media is still seen as a dark art by many

Social media, where’s my damn return??

We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?

On the up: The sharing economy is growing faster than Facebook

Sharing economy outstrips combined growth of Facebook, Google and Yahoo

In seven years sharing economy estimated to have grown by $15b, says report into sector

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Gaining a degree: business sense for young people?

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