Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.
Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.
For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.
Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.
Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.
Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.
Retailers are facing a tough time on both sides of the Atlantic, but US infomercial pioneer Kevin Harrington reveals his strategies to sell products on the global stage.
Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.
A little barcode on your promotional material or even business card can work wonders for marketing.
From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.
Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.
At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.
Forget sales pipelines, a "sales funnel" is what you need to develop a winning business strategy, writes Julia Payne, owner of consultancy firm Incisive Edge.
The "long tail" describes those customers who generate little or no income but take up far more resources than they should.
As a business expands its workforce, it’s essential to maintain close working relationships, writes Martin Smith, an assessor from Investors in People.
When it comes to planning a successful takeover, management teams need to do more than trust to luck.
The economic downturn has forced companies to change their sales strategies to stay in business. We talk to three CEOs about how they've adapted to tough trading conditions.
PR is not the impenetrable science that many agencies would have you believe. It is possible to do your own PR, but first you need to be clear what you want to achieve.
Politicians are often maligned for lacking any hands-on business experience. That’s set to change, however, as battle-scarred entrepreneurs step up to the parliamentary plate to show Westminster how things should be done.
The story of Hotel Chocolat demonstrates that sometimes you need to ignore all the advice you get. Angus Thirlwell, the company's founder, reveals his recipe for branding success.
A £1 million competition has been launched to encourage start-ups to move to London and highlight the capital as a 'prime location' for building global digital and technology businesses.
Despite it taking until 2013 for the UK to have its first ‘official astronaut’, Britain’s space industry offers many opportunities for aspiring entrepreneurs.
Building a high-growth business stage three: Choosing to partner with larger firms to collaborate on projects.
New research from GrowthBusiness shows that the number of UK cash shells is climbing. We speak to new entrants to the market and those that have recently closed deals to find out what’s driving shells’ increasing popularity.