Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists
Adobe spearheads marketing’s move to the cloud
Nearly one-third of Chinese EU investment flows into Britain
How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns
Medics can combine medical and financial nous when starting private practices. Read on to find out how...
Here, in a piece associated with Just Ask: Wales, we take a look at how being situated in Wales contributed to the success of subsidiaries of Toyota, British Airways and Monitise
Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.
When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.
Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.
With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.
Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.
With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.
Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.
In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.
Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.
Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.
For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.
Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.
Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.
Spectacle designed to highlighting lack of transparency in US banking practices
Extreme spousal pressure only one reason given in fascinating profile
You might not realise that a recent rise in civil court fees and your business's profits could be linked, but a top solicitor explains why you're wrong...
The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds