Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?
Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?
Small has never been so big
Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs
Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?
British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson
Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.
We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?
In seven years sharing economy estimated to have grown by $15b, says report into sector
The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released
Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?
Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists
Adobe spearheads marketing’s move to the cloud
Nearly one-third of Chinese EU investment flows into Britain
How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns
Medics can combine medical and financial nous when starting private practices. Read on to find out how...
Here, in a piece associated with Just Ask: Wales, we take a look at how being situated in Wales contributed to the success of subsidiaries of Toyota, British Airways and Monitise
Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen.
$7m funding round will finance the development of digital games for the global gaming market
Brazilian entrepreneur Eduardo Ferre speaks exclusively to Growth Business about succeeding despite ‘some bad advice’ and the desire to pass on his experience to the next generation of entrepreneurs
Serial entrepreneur Ivan Massow has entered the race to succeed Boris Johnson as Mayor of London: but is it ever a good idea for people from the world of business to cross over into politics?
The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds