Despite the vast adoption of social media and video marketing measures, email still remains the popular choice for brands.
Branding is an ongoing concern for businesses and doing it well takes more thought than many appreciate: so how can you ensure your branding is working for you?
What marketing tools are you going to use in 2016?
Here's how to stand out from the crowd with your global brand
The post-Christmas period will mean rafts of complaints: but how can you turn this potential headache into an advantage?
Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business
Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line
Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?
The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns
Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials
Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?
Can branded bags be the surprise key to business growth in retail?
A business card can help attract new customers and increase profits, but it’s important to make yours stand out from the crowd.
As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?
After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges
WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing
How increasing investment in online reviews unlocks a wealth of opportunities
While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?
Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?
With the deadline for self-assessment tax returns fast approaching, here are some tips for those who are fighting against time
Consumer spending is on the up and internet shopping means couriers should be winning more business: but some are still struggling despite the seemingly favourable conditions
The annual Cash Shells Directory is an invaluable guide for companies and advisers considering joining the stock market by reversing into a shell, providing a list of potential candidates and a commentary on each of them