All Marketing Strategies & Research

Cedar CEO Clare Broadbent

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Money talks: Monetising social media is still seen as a dark art by many

Social media, where’s my damn return??

We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?

On the up: The sharing economy is growing faster than Facebook

Sharing economy outstrips combined growth of Facebook, Google and Yahoo

In seven years sharing economy estimated to have grown by $15b, says report into sector

Valentine’s Day spending set to top £1.9bn in United Kingdom

The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released

Ringing endorsement: Call handling can be key for a business's reputation

Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

Paperhat Group CEO Tim Peppiatt

‘Ambitious board’ drives Paperhat Group growth strategy

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

Cloud control: Online marketing tools are being adopted by SMEs

Small businesses embracing cloud-based marketing for expansion

Adobe spearheads marketing’s move to the cloud

Eastern promise: Chinese investment is flourishing in the UK

Chinese investment in UK hits $5b

Nearly one-third of Chinese EU investment flows into Britain

Picture perfect: Using images wisely can help your brand

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns

POLL: Do business leaders understand agility and how to implement it?

Healthy income: Private practice can be a way to combine medical and financial rewards

A business worth billions: private medical practices

Medics can combine medical and financial nous when starting private practices. Read on to find out how...

New build: Engineering success is easier with knowledge of the sector

Six tips for success in the construction, building and engineering industry

Go West: Wales hosts some big names in industry

How three large companies benefited from operations in Wales

Here, in a piece associated with Just Ask: Wales, we take a look at how being situated in Wales contributed to the success of subsidiaries of Toyota, British Airways and Monitise

Unimaginative direct marketing can get lost in the pile of post

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen. 

Designers from around the world are brought together on the Boticca platform

The reasons and approach behind a business rebrand

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

The Ladbrokes Lifestyle has seen the business step away from the traditional

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

Top of the pile: Vodafone has grown in the last year through acquisitions

The ten most valuable brands with British origin

With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.

Bryony Thomas: ‘What makes you remember something?’

The marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out. 

Time-shift viewing involved the watching of content after it has been first shown

Rise of time-shift viewing and media meshing presents marketing opportunities and challenges 

With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.

Peter Veash: 'A digital approach has to dictate every decision and direction'

To be a digital company, change your core

Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.

More from GrowthBusiness

News & Market Deals

Disruptive: Laundrapp wants to be the Uber of laundry

Laundrapp cleans up with further £4m funding round

On-demand laundry service consolidates growth strategy with successful funding round

The Entrepreneur

Talent Party CEO Ben Hutt

The Year of the Plane part 2: Three promises

In his second of a series of blog posts, Ben Hutt, CEO of digital recruitment marketplace Talent Party, shares his thoughts on the three commitments that business owners should make to achieve balance

Comment & Analysis

Fair pay: Easter can be a complicated time to work out wages

Public holidays: Treating part-time employees fairly

Public holidays can be very tricky when trying to work out part-time and casual staff's wages fairly: so here is a quick guide to do some of the work for you

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds