All Marketing Strategies & Research

Happy customer: Could engagement be the biggest key to growth?

Now is the time for true personalised engagement with customers

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

Word of mouth: Can customers be your best marketers?

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

SME power: New legislation shows the influence of small business

Small is beautiful – new legislation shows increasing influence of SMEs

Small has never been so big

Straight to market: Start-ups can benefit hugely from marketing budgets

Pitch to Rich: Fuel business growth through marketing

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs

Cloud control: IP can add value to your ideas and business

Money talks - Using IP to add value to a business

Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?

Up and running: Anytime Fitness is a successfully franchised business

UK slow to embrace franchise model, says Anytime Fitness MD

British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson

Cedar CEO Clare Broadbent

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Money talks: Monetising social media is still seen as a dark art by many

Social media, where’s my damn return??

We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?

On the up: The sharing economy is growing faster than Facebook

Sharing economy outstrips combined growth of Facebook, Google and Yahoo

In seven years sharing economy estimated to have grown by $15b, says report into sector

Valentine’s Day spending set to top £1.9bn in United Kingdom

The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released

Ringing endorsement: Call handling can be key for a business's reputation

Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

Paperhat Group CEO Tim Peppiatt

‘Ambitious board’ drives Paperhat Group growth strategy

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

Cloud control: Online marketing tools are being adopted by SMEs

Small businesses embracing cloud-based marketing for expansion

Adobe spearheads marketing’s move to the cloud

Eastern promise: Chinese investment is flourishing in the UK

Chinese investment in UK hits $5b

Nearly one-third of Chinese EU investment flows into Britain

Picture perfect: Using images wisely can help your brand

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns

POLL: Do business leaders understand agility and how to implement it?

Healthy income: Private practice can be a way to combine medical and financial rewards

A business worth billions: private medical practices

Medics can combine medical and financial nous when starting private practices. Read on to find out how...

New build: Engineering success is easier with knowledge of the sector

Six tips for success in the construction, building and engineering industry

Go West: Wales hosts some big names in industry

How three large companies benefited from operations in Wales

Here, in a piece associated with Just Ask: Wales, we take a look at how being situated in Wales contributed to the success of subsidiaries of Toyota, British Airways and Monitise

Unimaginative direct marketing can get lost in the pile of post

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen. 

More from GrowthBusiness

News & Market Deals

Game development: Investment opportunities in the sector are growing

Oxford Capital leads $7m funding round for independent games developer Kobojo

$7m funding round will finance the development of digital games for the global gaming market

The Entrepreneur

In-pool lessons: Swimming Nature introduced the technique to the UK

Some people ‘born to be employers’, says Swimming Nature founder and CEO

Brazilian entrepreneur Eduardo Ferre speaks exclusively to Growth Business about succeeding despite ‘some bad advice’ and the desire to pass on his experience to the next generation of entrepreneurs

Comment & Analysis

Power play: Can business leaders succeed in politics?

Is it possible to make a successful transition from business to politics?

Serial entrepreneur Ivan Massow has entered the race to succeed Boris Johnson as Mayor of London: but is it ever a good idea for people from the world of business to cross over into politics?

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds