All Marketing Strategies & Research

Raise your company profile by the power of one

Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR

Make your customers fall in love with you

Infographic: here are seven tips to retain your customers despite fierce competition

Are you wasting your marketing budget on these eight tactics?

Here's how you can avoid wasting time and money on strategies that just won't work

Five ways to drastically boost your email subscriptions

Despite the vast adoption of social media and video marketing measures, email still remains the popular choice for brands.

Innovative branding: Are you getting in right?

Innovate ways to brand your business

Branding is an ongoing concern for businesses and doing it well takes more thought than many appreciate: so how can you ensure your branding is working for you? 

Innovative marketing: Are you up to speed?

Growing your business through innovative marketing tactics

What marketing tools are you going to use in 2016?

Global marketing is tough to get right, but can be achieved with diligence

How to market a niche product globally 

Here's how to stand out from the crowd with your global brand

Customer complaints: Can they become a source of marketing gold?

Turning a complaint into business gold dust 

The post-Christmas period will mean rafts of complaints: but how can you turn this potential headache into an advantage?

Digital marketing: What are the big trends for 2016?

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business

Inbound marketing: Are you creating content with the customer in mind?

Inbound marketing: the power of curating enjoyable content

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line

Experiential marketing: Physical and digital elements are now combining

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

Unloved: The nation hasn't taken poor Workie to its heart

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns

Millennial marketing: Do you know how to connect?

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials

Abandoned goods: Online retailers can make hay by facing this challenge head-on

Curing shopping basket abandonment -  a golden opportunity for online retailers

Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?

Branded bags: Are they the key to business growth?

Branding your carrier bags to expand your business

Can branded bags be the surprise key to business growth in retail?

The Goldilocks Zone – Improving the chances of marketing success

How to create a standout business card

A business card can help attract new customers and increase profits, but it’s important to make yours stand out from the crowd.

Content marketing: Can you maximise its impact for your brand?

Modern marketing: The importance of content in reaching customers and achieving your goals

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

High-street sales: More businesses are adding an offline sales channel

Going offline: How to make a smooth transition from e-commerce to the high-street

After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges

Finding your voice: Social media marketing is all about tone

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing

More from GrowthBusiness

News & Market Deals

Reputational damage a higher priority than fines for UK businesses

In the wake of the Panama Papers, most companies fear reputational damage over punitive fines, according to new research

The Entrepreneur

Four business lessons from the Renaissance

Launching a new business guidance book, Age of Discovery, award-winning authors Ian Goldin and Chris Kutama outline four compelling lessons modern businesses can learn from the old Renaissance 

Comment & Analysis

Brexit: The pros and cons for SMEs

It is impossible to know what the real impact of Brexit will be without it taking place, but Richard Pepler, CEO of HH Cashflow Finance who also sits on the advisory board of the Development Bank for Wales, outlines the potential pros and cons for SMEs

Research

Cash Shells Directory 2015

The annual Cash Shells Directory is an invaluable guide for companies and advisers considering joining the stock market by reversing into a shell, providing a list of potential candidates and a commentary on each of them