All Marketing Strategies & Research
Investment for business growth: Marketing and new hires for companies after backing
Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.
Fostering loyalty: Keep your customers coming back to you
Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.
How to create the best business card
For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.
Retargeting paid ads to maximise exposure
Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.
Saying no to new business
Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.
Brand success
Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.
Be aggressive to attract the masses
Retailers are facing a tough time on both sides of the Atlantic, but US infomercial pioneer Kevin Harrington reveals his strategies to sell products on the global stage.
A richer experience
Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.
The benefits of QR codes
A little barcode on your promotional material or even business card can work wonders for marketing.
Dare to campaign differently
From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.
Don’t put marketing before product
Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.
When to act on account development
At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.
A strategy for sales success
Forget sales pipelines, a "sales funnel" is what you need to develop a winning business strategy, writes Julia Payne, owner of consultancy firm Incisive Edge.
Taming the long tail monster
The "long tail" describes those customers who generate little or no income but take up far more resources than they should.
People and your business
As a business expands its workforce, it’s essential to maintain close working relationships, writes Martin Smith, an assessor from Investors in People.
Why acquisitions fail
When it comes to planning a successful takeover, management teams need to do more than trust to luck.
Sales strategies for tight times
The economic downturn has forced companies to change their sales strategies to stay in business. We talk to three CEOs about how they've adapted to tough trading conditions.
Defining a PR strategy
PR is not the impenetrable science that many agencies would have you believe. It is possible to do your own PR, but first you need to be clear what you want to achieve.
Business and politics
Politicians are often maligned for lacking any hands-on business experience. That’s set to change, however, as battle-scarred entrepreneurs step up to the parliamentary plate to show Westminster how things should be done.
Building a brand: Hotel Chocolat
The story of Hotel Chocolat demonstrates that sometimes you need to ignore all the advice you get. Angus Thirlwell, the company's founder, reveals his recipe for branding success.
More from GrowthBusiness
News & Market Deals
Boris Johnson, Seedrs and TCIO rally round to form £1 million prize pot for next big London tech start-up
A £1 million competition has been launched to encourage start-ups to move to London and highlight the capital as a 'prime location' for building global digital and technology businesses.
The Entrepreneur
Space: The final entrepreneurial frontier
Despite it taking until 2013 for the UK to have its first ‘official astronaut’, Britain’s space industry offers many opportunities for aspiring entrepreneurs.
Comment & Analysis
Partnering with larger businesses for growth
Building a high-growth business stage three: Choosing to partner with larger firms to collaborate on projects.
Research
The rise of cash shells
New research from GrowthBusiness shows that the number of UK cash shells is climbing. We speak to new entrants to the market and those that have recently closed deals to find out what’s driving shells’ increasing popularity.
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