Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line
Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?
The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns
Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials
Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?
Can branded bags be the surprise key to business growth in retail?
A business card can help attract new customers and increase profits, but it’s important to make yours stand out from the crowd.
As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?
After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges
WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing
How increasing investment in online reviews unlocks a wealth of opportunities
While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?
Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?
The relative value of the Chinese and European currencies has seen shoppers flock West to get the most when flashing the cash for fashion: but it is a growing headache for Chinese brands
Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them
The Sharing Economy is growing: 2015 has seen a stellar surge in growth in Sharing Economy businesses entering the mainstream. Here Benita Matofska, chief sharer behind Compare and Share, shares her opinion on its future growth and what opportunities lie ahead
Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out
At the start of the holy month of Ramadan Stephanie Williams explains the things to bear in mind when conducting business with our Muslim friends
Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?
The chancellor announced a surprise u-turn on tax credits today: but the £3.3bn shortfall that it presents is to be shifted to SMEs looking for apprentices
Should you sell up now while the going is good or wait until retirement? Paul Taberner, Investment Director at Enterprise Ventures, suggests another option
The annual Cash Shells Directory is an invaluable guide for companies and advisers considering joining the stock market by reversing into a shell, providing a list of potential candidates and a commentary on each of them