Brand success

Branding exercises requires focused leadership

Branding exercises requires focused leadership

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

Be aggressive to attract the masses

TVGoods founder Kevin Harrington

Retailers are facing a tough time on both sides of the Atlantic, but US infomercial pioneer Kevin Harrington reveals his strategies to sell products on the global stage.

A richer experience

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.

The benefits of QR codes

QR codes can add a personal touch

A little barcode on your promotional material or even business card can work wonders for marketing.

Dare to campaign differently

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

Don’t put marketing before product

Luxury chocolate brand Green and Black's

Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.

When to act on account development

At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.

A strategy for sales success

A funnel model can help drive sales

Forget sales pipelines, a "sales funnel" is what you need to develop a winning business strategy, writes Julia Payne, owner of consultancy firm Incisive Edge.

Taming the long tail monster

The "long tail" describes those customers who generate little or no income but take up far more resources than they should.

People and your business 

As a business expands its workforce, it’s essential to maintain close working relationships, writes Martin Smith, an assessor from Investors in People.

Why acquisitions fail

When it comes to planning a successful takeover, management teams need to do more than trust to luck.

Sales strategies for tight times

The economic downturn has forced companies to change their sales strategies to stay in business. We talk to three CEOs about how they've adapted to tough trading conditions.

More from Growing A Business

Credit crunch 2

Business Finance

Christopher Shaw, CEO of invoice trading firm Platform Black, looks at why Britain's SMEs are at risk from the Eurozone crisis.

Domain attraction

Web Marketing

GrowthBusiness looks at what to consider when choosing a domain name and how the decision can impact on web searches.

Vitesse Events

New Energy Awards 2012

Date: 29th March
Venue: Science Museum

M&A Awards 2012

Date: Thursday 31 May 2012

Location: Millennium Mayfair

Trending Topics Marketing Strategies & Research

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More from GrowthBusiness

News & Market Deals

Currently 40 small businesses a day apply to join notonthehighstreet.com

Series D round worth £10 million for notonthehighstreet.com

Online marketplace notonthehighstreet.com has closed its Series D fundraising round and netted £10 million.

The Entrepreneur

Smart Thinking by Art Markman

Smart Thinking by Art Markman

Stuart Kellock, managing director of Label Apeel, leafs through Art Markman's Smart Thinking to find out whether training the brain and its thought process can have any impact on his business bottom line.

Comment & Analysis

Uncomfortable truths

There are a few golden rules to consider when rescuing a business.

Research

AIM salaries resumes upward trend

AIM pay resumes upward trend

Directors’ salaries on London’s junior market are at all-time highs, but almost half of CEOs did not get a pay rise last year.