Modern marketing: The importance of content in reaching customers and achieving your goals

Content marketing: Can you maximise its impact for your brand?

Content marketing: Can you maximise its impact for your brand?

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

Going offline: How to make a smooth transition from e-commerce to the high-street

High-street sales: More businesses are adding an offline sales channel

After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing

Online reviews: The real-time voice of the customer

Online reviews: Can they be a key driver for growth?

How increasing investment in online reviews unlocks a wealth of opportunities

Maintaining momentum after a sales floor day

While sales floor days are very productive and have the potential to give a satisfying ROI, is it possible to leverage this investment and build on it in the long-term?

Together we brand: how to foster success through strategic partnerships

Strategic partnering: Working together can bring great benefits

Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?

Why are fashion brands worried about a weak Euro and Chinese tourists?

The relative value of the Chinese and European currencies has seen shoppers flock West to get the most when flashing the cash for fashion: but it is a growing headache for Chinese brands

Harnessing the power of the social search engine to attract talent

Social search: Candidates see Twitter as more than an app to pass the time

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them

How to build trust in the Sharing Economy

The Sharing Economy is growing: 2015 has seen a stellar surge in growth in Sharing Economy businesses entering the mainstream. Here Benita Matofska, chief sharer behind Compare and Share, shares her opinion on its future growth and what opportunities lie ahead

What’s in a name? The changing language of brands

Brand names: Can they make or break a young business?

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out

Ready for Ramadan?  The implications for business practices in Muslim countries

At the start of the holy month of Ramadan Stephanie Williams explains the things to bear in mind when conducting business with our Muslim friends

Now is the time for true personalised engagement with customers

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

More from Growing A Business

Top tips for finding and creating the perfect working environment

Business Planning & Expansion

Olly Olsen, Co-CEO of The Office Group, provider of flexible design-led office space, talks about what to consider when searching for an office and how the right working environment can help boost productivity

Forecasting foreign exchange rate fluctuations

Financial Management

Hedging on foreign exchange rates can be a money-spinner for SMEs if done well: so how can you make sure you reap the benefits?

Vitesse Events

New Energy & Cleantech Awards 2015

Recognising those who play a pivotal role in the process and shaping of the future...  

M&A Awards 2015

The 2013 M&A awards celebrate deal-making excellence in the mid-market. Whether you're a lawyer, accountant...  

Business offers for growing companies

  • Compare Business Insurance Quotes Online

    Business insurance, simply. Because that's what insurance should be. Simple, tailored and quoted by the best.

  • Work better and grow your business

    We have teamed up with business experts to provide essential advice on raising money, communicating better, setting up payment systems, and more. Get your free pack today

  • Compare business insurance quotes

    Tailor your policy, compare quotes and buy in minutes! Up to 50% No Claims Discount. Compare quotes now or call 0845-0723340 today.

More from GrowthBusiness

The Entrepreneur

20 of the most exciting technology companies of 2015

Following on from our Tech Invest London event, here we have profiles of all of the presenting companies: between them they represent some of the most innovative young businesses around today

Comment & Analysis

Business degrees: Are they worth the expensive paper they're printed on?

Gaining a degree: business sense for young people?

The value of business degrees for those looking to earn a sizeable salary has long been a source of fierce debate: but they may be worth more than some want you to believe...

Research

Directors' Pay on AIM 2015

The most complete review of directors' remuneration on AIM, including basic salary, bonus and benefits.