Raise your company profile by the power of one

Harness the power of one to raise your profile, explains Graham Thatcher, director of Chief PR

Make your customers fall in love with you

Infographic: here are seven tips to retain your customers despite fierce competition

Are you wasting your marketing budget on these eight tactics?

Here's how you can avoid wasting time and money on strategies that just won't work

Five ways to drastically boost your email subscriptions

Despite the vast adoption of social media and video marketing measures, email still remains the popular choice for brands.

Innovate ways to brand your business

Branding is an ongoing concern for businesses and doing it well takes more thought than many appreciate: so how can you ensure your branding is working for you? 

Growing your business through innovative marketing tactics

Innovative marketing: Are you up to speed?

What marketing tools are you going to use in 2016?

How to market a niche product globally 

Here's how to stand out from the crowd with your global brand

Turning a complaint into business gold dust 

Customer complaints: Can they become a source of marketing gold?

The post-Christmas period will mean rafts of complaints: but how can you turn this potential headache into an advantage?

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business

Inbound marketing: the power of curating enjoyable content

Inbound marketing: Are you creating content with the customer in mind?

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns

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