Why SMEs need to treat call handling as an essential component of the marketing mix

Ringing endorsement: Call handling can be key for a business's reputation

Ringing endorsement: Call handling can be key for a business's reputation

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

‘Ambitious board’ drives Paperhat Group growth strategy

Paperhat Group CEO Tim Peppiatt

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

Small businesses embracing cloud-based marketing for expansion

Adobe spearheads marketing’s move to the cloud

Chinese investment in UK hits $5b

Eastern promise: Chinese investment is flourishing in the UK

Nearly one-third of Chinese EU investment flows into Britain

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns

A business worth billions: private medical practices

Healthy income: Private practice can be a way to combine medical and financial rewards

Medics can combine medical and financial nous when starting private practices. Read on to find out how...

Six tips for success in the construction, building and engineering industry

How three large companies benefited from operations in Wales

Go West: Wales hosts some big names in industry

Here, in a piece associated with Just Ask: Wales, we take a look at how being situated in Wales contributed to the success of subsidiaries of Toyota, British Airways and Monitise

How to improve your campaign open rates

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen. 

The reasons and approach behind a business rebrand

Designers from around the world are brought together on the Boticca platform

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

The ten most valuable brands with British origin

With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.

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News & Market Deals

On purpose: Customers are looking for organisations with clear values

‘Purpose-driven’ organisations to dominate future marketplace, finds report

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Comment & Analysis

Head on: Body language can be key for making yourself heard in meetings

5 ways to make sure you're heard in meetings

Meetings are a crucial part of starting and growing a successful business: so how can you make sure you are heard when making that big pitch?

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds