Digital marketing trends to look out for in 2016

Digital marketing: What are the big trends for 2016?

Digital marketing: What are the big trends for 2016?

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business

Inbound marketing: the power of curating enjoyable content

Inbound marketing: Are you creating content with the customer in mind?

Marketing needn't just be a blunt instrument to push your product: inbound marketing means you can create content customers will genuinely enjoy while still increasing your bottom line

How to boost brand engagement with experiential marketing

Experiential marketing is really taking off, with some of the world's leading brands including Premier League football clubs getting onboard: so how can you use it to give your business the edge?

Five marketing campaigns that were even worse than DWP’s Workie

Unloved: The nation hasn't taken poor Workie to its heart

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials

Curing shopping basket abandonment -  a golden opportunity for online retailers

Abandoned goods: Online retailers can make hay by facing this challenge head-on

Online customers not completing their orders and leaving empty-handed is a major problem for e-commerce traders: so how can it be addressed?

Branding your carrier bags to expand your business

Can branded bags be the surprise key to business growth in retail?

The Goldilocks Zone – Improving the chances of marketing success

How to create a standout business card

A business card can help attract new customers and increase profits, but it’s important to make yours stand out from the crowd.

Modern marketing: The importance of content in reaching customers and achieving your goals

Content marketing: Can you maximise its impact for your brand?

As marketing techniques continue to evolve, one thing remains consistent; the need for high-quality content. But what exactly does that mean and how can marketers and business owners get more out of their marketing efforts?

Going offline: How to make a smooth transition from e-commerce to the high-street

After a decade-long rush to take businesses online, many are now looking to return to the high-street in the form of pop-up shops to promote their brand: but it isn't without its challenges

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing

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