Best rebrands of 2014 so far

The Ladbrokes Lifestyle has seen the business step away from the traditional

The Ladbrokes Lifestyle has seen the business step away from the traditional

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

The ten most valuable brands with British origin

Top of the pile: Vodafone has grown in the last year through acquisitions

With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.

The marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out. 

Rise of time-shift viewing and media meshing presents marketing opportunities and challenges 

Time-shift viewing involved the watching of content after it has been first shown

With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.

To be a digital company, change your core

Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.

Customer value over shareholder value

Jane Frost suggests a more human-led approach to customer questioning

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

Investment for business growth: Marketing and new hires for companies after backing

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

Fostering loyalty: Keep your customers coming back to you

Customer engagement: Something as simple as a branded umbrella can help

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.

Retargeting paid ads to maximise exposure

Getting it right: Retargeting involves tailoring content to those already exposed

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

Brand success

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

More from Growing A Business

How the UK Bribery Act may be extended

Business Regulations

As a piece of legislation that is now three years old, Melanie Wadsworth, partner at Faegre Baker Daniels, explains how the Bribery Act may have its remit increased.

Sferiq leads the way in opening the art market to investment professionals

Technology for Business

To coincide with the creation of a new award at this year’s Investor Allstars, GrowthBusiness finds out how investment firm Sferiq is facilitating new technologies and new investment to shake up the art market.

Vitesse Events

New Energy & Cleantech Awards 2014

Recognising those who play a pivotal role in the process and shaping of the future...  

M&A Awards 2014

The 2013 M&A awards celebrate deal-making excellence in the mid-market. Whether you're a lawyer, accountant...  

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The Entrepreneur

Mark Pearson sold his business to Monitise for 55 million in June

The multi-million pound exit for voucher codes entrepreneur

From a council estate in Liverpool to a public market exit, young business builder Mark Pearson has always been at the forefront of innovation and market trends.

Comment & Analysis

Why follow-on investment is crucial to fulfilling business potential

Funding constraints can be terminal for growth businesses, which is why follow-on support must become a key component of an investor and company relationship.

Research

What moves small-cap share prices?

Research report into the top-performing 100 companies below the FTSE 350 and on AIM.