The marketing formula for getting noticed

Bryony Thomas: ‘What makes you remember something?’

Bryony Thomas: ‘What makes you remember something?’

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out. 

Rise of time-shift viewing and media meshing presents marketing opportunities and challenges 

Time-shift viewing involved the watching of content after it has been first shown

With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.

To be a digital company, change your core

Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.

Customer value over shareholder value

Jane Frost suggests a more human-led approach to customer questioning

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

Investment for business growth: Marketing and new hires for companies after backing

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

Fostering loyalty: Keep your customers coming back to you

Customer engagement: Something as simple as a branded umbrella can help

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.

Retargeting paid ads to maximise exposure

Getting it right: Retargeting involves tailoring content to those already exposed

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

Brand success

Branding exercises requires focused leadership

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

Be aggressive to attract the masses

Retailers are facing a tough time on both sides of the Atlantic, but US infomercial pioneer Kevin Harrington reveals his strategies to sell products on the global stage.

A richer experience

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.

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Business finance: Where to find Enterprise Capital Funds

Business Finance

With Regents Park Partners II ECF bringing the total amount of Enterprise Capital Funds to 16, where does the money lie and what it is targeting?

The emerging markets worth a MINT

Business Planning & Expansion

Glenn Porter, general manager international identity verification at GBGroup, examines the opportunities and risks of trading with the MINT population of Mexico, Indonesia, Nigeria and Turkey.

Vitesse Events

New Energy & Cleantech Awards 2014

Recognising those who play a pivotal role in the process and shaping of the future...  

M&A Awards 2014

The 2013 M&A awards celebrate deal-making excellence in the mid-market. Whether you're a lawyer, accountant...  

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