Now is the time for true personalised engagement with customers

Happy customer: Could engagement be the biggest key to growth?

Happy customer: Could engagement be the biggest key to growth?

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

Put your money where your (word of) mouth is

Word of mouth: Can customers be your best marketers?

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

Small is beautiful – new legislation shows increasing influence of SMEs

Small has never been so big

Pitch to Rich: Fuel business growth through marketing

Straight to market: Start-ups can benefit hugely from marketing budgets

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs

Money talks - Using IP to add value to a business

Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?

UK slow to embrace franchise model, says Anytime Fitness MD

Up and running: Anytime Fitness is a successfully franchised business

British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Social media, where’s my damn return??

Money talks: Monetising social media is still seen as a dark art by many

We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?

Sharing economy outstrips combined growth of Facebook, Google and Yahoo

In seven years sharing economy estimated to have grown by $15b, says report into sector

Valentine’s Day spending set to top £1.9bn in United Kingdom

The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released

Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

‘Ambitious board’ drives Paperhat Group growth strategy

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

More from Growing A Business

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Human Resources

With disruptive working practices evolving the workplace faster than ever before, self-employment is on the rise: but if your workforce isn't on your payroll how can you ensure your brand stays strong?

Turn your business’s coffee culture into a revenue stream

Business Planning & Expansion

Coffee culture is something that seems embedded in all workforces now: but by encouraging it on site rather than external coffee houses can you create a profit stream while capturing more of the best ideas?

Vitesse Events

New Energy & Cleantech Awards 2015

Recognising those who play a pivotal role in the process and shaping of the future...  

M&A Awards 2015

The 2013 M&A awards celebrate deal-making excellence in the mid-market. Whether you're a lawyer, accountant...  

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More from GrowthBusiness

News & Market Deals

Good advice: M&A activity is driven by huge advisory firms

Top global M&A advisory firms revealed

Firms that have advised on both the highest volume and value of deals in 2015 Q1 compiled in a report by Experian

The Entrepreneur

Breaking good: Five successful entrepreneurs with criminal backgrounds

We all know entrepreneurs as the hard-working business owners who drive our economy: but some have travelled to their current status on a road you wouldn’t describe as the straight and narrow…

Comment & Analysis

Power play: Can business leaders succeed in politics?

Is it possible to make a successful transition from business to politics?

Serial entrepreneur Ivan Massow has entered the race to succeed Boris Johnson as Mayor of London: but is it ever a good idea for people from the world of business to cross over into politics?

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds