Investment for business growth: Marketing and new hires for companies after backing

Brand exposure: Broadbandchoices.co.uk has used its funding for TV advertising

Brand exposure: Broadbandchoices.co.uk has used its funding for TV advertising

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

Fostering loyalty: Keep your customers coming back to you

Customer engagement: Something as simple as a branded umbrella can help

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.

Retargeting paid ads to maximise exposure

Getting it right: Retargeting involves tailoring content to those already exposed

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

Brand success

Branding exercises requires focused leadership

Andrew Stothert, CEO of brand alignment company Brand Vista, looks at how branding exercises should include everyone involved with a company and requires focused leadership.

Be aggressive to attract the masses

Retailers are facing a tough time on both sides of the Atlantic, but US infomercial pioneer Kevin Harrington reveals his strategies to sell products on the global stage.

A richer experience

Poor service has hit RIM's Blackberry

Real-time communications are changing how companies and customers interact. We report on strategies for keeping brand experiences positive.

The benefits of QR codes

A little barcode on your promotional material or even business card can work wonders for marketing.

Dare to campaign differently

How to make your company stand out

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

Don’t put marketing before product

Green & Black's former chief marketer reveals how he grow the company from £3 million to £55 million.

When to act on account development

At the beginning, when businesses start to sell a B2B product or service, most will spend all of the time chasing new sales, writes Paul Higgins, consultant at business services company Rapid Innovation.

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Business and politics

Building a brand: Hotel Chocolat

Cloud computing

Healthy business

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More from Growing A Business

Light touch regulation: Friend or foe? 

Business Regulations

Sophia Harrison, director of financial and professional services at Grayling, looks at how a new exchange platform out of Sweden could strike the right chord of regulation for SMEs.

Corporate leaks: How to prevent and investigate if they occur

Business Tools

Bob Mecrate-Butcher, partner at Charles Russell, looks at how corporate leaks can first be prevented and then plugged when they do occur.

Vitesse Events

New Energy and Cleantech Awards 2013

Date: March 21, 2013
Venue: Marriott Hotel Grosvenor Square, London

M&A Awards 2013

Date: June 27, 2013

Location: Millennium Mayfair, London

2013 Investor AllStars

Date: September 25, 2013

Location: The Natural History Museum, London

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The annual investment allowance explained

Financial Management

How the skills of Manchester United's Alex Ferguson can be used to construct a winning business team

Leadership & Mentors

Directors - trying times ahead?

Business Regulations

The Annual Investment Allowance explained - 2013 update

Business Finance

Smokers cost UK employers up to £2.1 billion a year

Human Resources

The annual investment allowance explained

Financial Management

Directors - trying times ahead?

Business Regulations

The Annual Investment Allowance explained - 2013 update

Business Finance

The rise of cash shells

Company Flotations

Breaking into supermarkets

Business Planning & Expansion

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Financial Management And Forecasting

Venture Capital Funding

UK Inspirational Business Leaders

Sources Of Business Finance

Lessons From An Entrepreneur

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News & Market Deals

On the road: Aeristech is providing technology for the automotive industry

Technology aimed at increasing fuel efficiency receives follow-on investment from Midven

Midven has invested in Warwickshire-based Aeristech for the second time in three years.

The Entrepreneur

Quality not quantity: David Barker was careful not to get clients from one sector

Diversifying the client base at launch and learning to say ‘No’ 

David Barker reflects on resisting the temptation to say 'Yes' to the first offer when he opened his data centre, and how choosing instead to diversify his client base at launch has enabled 4D Data Centres to maintain rapid growth in a recession.

Comment & Analysis

Channeling Instagram for start-up success

That a team of 13 could build a business worth $1 billion should be the inspiration that all entrepreneurs need.

Research

Source of growth: There are 64 UK-listed cash shells holding £237.9 million

The rise of cash shells

New research from GrowthBusiness shows that the number of UK cash shells is climbing. We speak to new entrants to the market and those that have recently closed deals to find out what’s driving shells’ increasing popularity.