Now is the time for true personalised engagement with customers

Happy customer: Could engagement be the biggest key to growth?

Happy customer: Could engagement be the biggest key to growth?

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

Put your money where your (word of) mouth is

Word of mouth: Can customers be your best marketers?

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

Small is beautiful – new legislation shows increasing influence of SMEs

Small has never been so big

Pitch to Rich: Fuel business growth through marketing

Straight to market: Start-ups can benefit hugely from marketing budgets

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs

Money talks - Using IP to add value to a business

Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?

UK slow to embrace franchise model, says Anytime Fitness MD

Up and running: Anytime Fitness is a successfully franchised business

British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson

Caring is sharing: new lessons in content marketing

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Social media, where’s my damn return??

Money talks: Monetising social media is still seen as a dark art by many

We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?

Sharing economy outstrips combined growth of Facebook, Google and Yahoo

In seven years sharing economy estimated to have grown by $15b, says report into sector

Valentine’s Day spending set to top £1.9bn in United Kingdom

The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released

Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

‘Ambitious board’ drives Paperhat Group growth strategy

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

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Vitesse Events

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Quiz break: Which party offers business rates cuts for business?

Quiz: How well do you know the parties' business policies?

Test your political knowledge with our quick quiz: and let us know how you get on!

The Entrepreneur

Making d'oh: Can entrepreneurs learn from The Simpsons?

Five lessons in entrepreneurship from The Simpsons

In The Simpsons plenty of characters start their own business: so what can others looking to do the same learn from their experiences?

Comment & Analysis

Monopoly money: Google has been attacked by the European Commission

The EC vs Google: A lesson for all businesses great and small

The recent heavyweight legal fight between the European Commission and Google has thrown up a lot of questions around competition law...

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds