The reasons and approach behind a business rebrand

Designers from around the world are brought together on the Boticca platform

Designers from around the world are brought together on the Boticca platform

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

Best rebrands of 2014 so far

The Ladbrokes Lifestyle has seen the business step away from the traditional

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

The ten most valuable brands with British origin

With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.

The marketing formula for getting noticed

Bryony Thomas: ‘What makes you remember something?’

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out. 

Rise of time-shift viewing and media meshing presents marketing opportunities and challenges 

With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.

To be a digital company, change your core

Peter Veash: 'A digital approach has to dictate every decision and direction'

Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.

Customer value over shareholder value

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

Investment for business growth: Marketing and new hires for companies after backing

Brand exposure: Broadbandchoices.co.uk has used its funding for TV advertising

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

Fostering loyalty: Keep your customers coming back to you

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

How to create the best business card

Network, network: The business card forms an important part of making contacts

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

Saying no to new business

Knowing when to turn down opportunities with new clients is just as important as knowing which ones to pursue, writes Chris Merrington.

More from Growing A Business

Great Tech Expedition to the US – Nineteen British companies, three American cities, five days

Business Planning & Expansion

George Burgess, founder of Gojimo and recipient of a $1 million capital injection from Index Ventures and JamJar Investments, relives his trade mission for GrowthBusiness.

The vital role of IP due diligence in the assessment of company value

Business Tools

With IP such a vital part of a company's worth, Jodie Albutt, patent attorney at Dehns, explains why due diligence is a crucial step in going about securing a valuation.

Vitesse Events

New Energy & Cleantech Awards 2014

Recognising those who play a pivotal role in the process and shaping of the future...  

M&A Awards 2014

The 2013 M&A awards celebrate deal-making excellence in the mid-market. Whether you're a lawyer, accountant...  

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Gorkana connects journalists and PR professionals through online tools

Gorkana Group snapped up by rival business Cision

Exponent Private Equity has exited its interest in media intelligence business Gorkana Group through a deal worth £200 million.

The Entrepreneur

The Duke of York has turned his attention to the start-up community

Start-up pitching: By his royal appointment

Pitching to a room full of peers is difficult enough, but imagine doing it with the scrutinising eye of HRH Duke of York less than 10 feet away.

Comment & Analysis

Time for The Apprentice to decide its purpose

What started as a TV show attempting to find the next superstar of Alan Sugar's business empire has turned into a tit-for-tat 12-week cat fight culminating in an angel investment you'd never find in the business world.

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What moves small-cap share prices?

Research report into the top-performing 100 companies below the FTSE 350 and on AIM.