Caring is sharing: new lessons in content marketing

Cedar CEO Clare Broadbent

Cedar CEO Clare Broadbent

Increasing numbers of brands are developing their own content to share with their audience. Businesses of all sizes can similarly leverage the trust customers have in their company to share relevant, timely content.

Social media, where’s my damn return??

Money talks: Monetising social media is still seen as a dark art by many

We are all aware of the power of social media, so why are so many still so poor at getting a return on their investment in it?

Sharing economy outstrips combined growth of Facebook, Google and Yahoo

In seven years sharing economy estimated to have grown by $15b, says report into sector

Valentine’s Day spending set to top £1.9bn in United Kingdom

The increase in spending for Valentine’s Day is set to continue upwards, with the 2015 figures expected to reach new heights when the details are released

Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

‘Ambitious board’ drives Paperhat Group growth strategy

Paperhat Group CEO Tim Peppiatt

Two acquisitions already in 2015 signal positive intentions for creative services and marketing specialists

Small businesses embracing cloud-based marketing for expansion

Adobe spearheads marketing’s move to the cloud

Chinese investment in UK hits $5b

Eastern promise: Chinese investment is flourishing in the UK

Nearly one-third of Chinese EU investment flows into Britain

Harnessing the power of images to market your brand

How much do you think about images when coming up with a marketing strategy? Rebecca Swift gives her tips for maximising the impact of the visual in your campaigns

POLL: Do business leaders understand agility and how to implement it?

A business worth billions: private medical practices

Medics can combine medical and financial nous when starting private practices. Read on to find out how...

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In his second of a series of blog posts, Ben Hutt, CEO of digital recruitment marketplace Talent Party, shares his thoughts on the three commitments that business owners should make to achieve balance

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