How to improve your campaign open rates

Unimaginative direct marketing can get lost in the pile of post

Unimaginative direct marketing can get lost in the pile of post

Adding some sparkle to your envelopes goes a long way to making sure your campaign is seen. 

The reasons and approach behind a business rebrand

Designers from around the world are brought together on the Boticca platform

When independent designer e-commerce company Boticca decided it needed a rebrand the approach was to imagine the business was a country – then work out its characteristics, iconography and folklore.

Best rebrands of 2014 so far

Deciding to rebrand a company can provide a breath of fresh air to a business, but can be fraught with risk. We look at five examples that have got it right recently.

The ten most valuable brands with British origin

Top of the pile: Vodafone has grown in the last year through acquisitions

With news that the top 50 brands in Britain grew by £37.3 billion since last year, GrowthBusiness looks at which ones are leading the way.

The marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn’t matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out. 

Rise of time-shift viewing and media meshing presents marketing opportunities and challenges 

Time-shift viewing involved the watching of content after it has been first shown

With technology adapting at a rate that is hard to keep up with, time-shift viewing provides a way for advertisers to engage with consumers.

To be a digital company, change your core

Want to know whether simply creating a Facebook account constitutes ‘going digital’? Peter Veash, CEO of digital business The BIO Agency, explains why it’s not.

Customer value over shareholder value

Jane Frost suggests a more human-led approach to customer questioning

In an age when long-term success outweighs short-term wins, Market Research Society CEO Jane Frost analyses what business need to be looking for when it comes to gauging customer opinion.

Investment for business growth: Marketing and new hires for companies after backing

Getting the right message out to the market, and finding the right people to do this with, is a crucial step for business success. Having investment firepower is helping Business Growth Fund portfolio companies to do this, we find out more.

Fostering loyalty: Keep your customers coming back to you

Customer engagement: Something as simple as a branded umbrella can help

Ian Kirk, marketing expert at Opportunity Marketing, looks at what businesses can do to encourage repeat custom.

How to create the best business card

For any start-up business, entrepreneur or recent graduate, career networking is a vital part of achieving success. Matthew Langham, writing on behalf of Vistaprint, explains how business cards can help.

Retargeting paid ads to maximise exposure

Using retargeted ads to engage with existing customers in a different way can optimise spend on paid advertisements.

More from Growing A Business

How to secure the foundations of your business

Business Planning & Expansion

Here, we look at the fundamental procedures that entrepreneurs need to observe to ensure a strong basis to their business. 

How to secure clients in industries undergoing fundamental change 

Business Planning & Expansion

Michael Cairns, CEO of Publishing Technology plc, shares his views on how to grow a business, secure contracts and win new clients when a company’s core industry is in transition.

Vitesse Events

New Energy & Cleantech Awards 2014

Recognising those who play a pivotal role in the process and shaping of the future...  

M&A Awards 2014

The 2013 M&A awards celebrate deal-making excellence in the mid-market. Whether you're a lawyer, accountant...  

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More from GrowthBusiness

News & Market Deals

Christmas is a boom period for online retailers- and the cyber criminals that prey on them

Retailers optimising transactions but forsaking security this holiday season

Despite record growth in online transactions forecast around the Christmas period, compliance and security is lower than ever

The Entrepreneur

A growing number of men and women over 50 are opting for the excitement of entrepreneurship over the comfort of retirement

Is running a company the new retirement?

Young CEOs may grab a lot of the headlines these days, but entrepreneurs over 50 are giving them a run for their money

Comment & Analysis

Achieving greater gender parity in the boardroom has become a strategic imperative for many firms

Feminising modern management

Margaret Kett discusses the issue of gender diversity in the boardroom and what can propel women into the higher echelons of management. 

Research

'28% of organisations do not measure the cost of customer service'

Report exposes lack of ROI insight from customer service

The gap in businesses’ measurement of customer experience means they don’t know what customers really want, research finds