Together we brand: how to foster success through strategic partnerships

Strategic partnering: Working together can bring great benefits

Strategic partnering: Working together can bring great benefits

Strategic partnerships can be a dream come true for both parties if done well: so how do you ensure you have a deal that works well for everyone?

Why are fashion brands worried about a weak Euro and Chinese tourists?

Fashion brands: Is the Euro crisis bad news for Asian clothing houses?

The relative value of the Chinese and European currencies has seen shoppers flock West to get the most when flashing the cash for fashion: but it is a growing headache for Chinese brands

Harnessing the power of the social search engine to attract talent

Millennial candidates see social platforms such as Twitter as social search engines now: so looking at them in the same way is a great way to connect with them

How to build trust in the Sharing Economy

Sharing economy: The sector is growing faster than Amazon and Google

The Sharing Economy is growing: 2015 has seen a stellar surge in growth in Sharing Economy businesses entering the mainstream. Here Benita Matofska, chief sharer behind Compare and Share, shares her opinion on its future growth and what opportunities lie ahead

What’s in a name? The changing language of brands

Is it still possible to pick a truly inspiring name or are all the best ones now taken? Here are some tips on picking a brand name that can make you stand out

Ready for Ramadan?  The implications for business practices in Muslim countries

Ramadan Kareem: The Muslim holy month can affect business practices

At the start of the holy month of Ramadan Stephanie Williams explains the things to bear in mind when conducting business with our Muslim friends

Now is the time for true personalised engagement with customers

Productivity is all over the media as the biggest challenge for UK business: but are people missing a trick by not pinning down their customer engagement?

Put your money where your (word of) mouth is

Word of mouth: Can customers be your best marketers?

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

Small is beautiful – new legislation shows increasing influence of SMEs

Small has never been so big

Pitch to Rich: Fuel business growth through marketing

Straight to market: Start-ups can benefit hugely from marketing budgets

Ahead of Pitch to Rich 2015, Duncan Higgins from Virgin Media Business writes on the importance of marketing for SMEs

Money talks - Using IP to add value to a business

Many people see IP protection as an expense they can't afford: but will not investing prove the costliest decision of all?

UK slow to embrace franchise model, says Anytime Fitness MD

British franchise market ‘under-invested’ compared to other economies, says Anytime Fitness MD Andy Thompson

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Ethical crowdfunding: Can the platforms be a force for good?

Five ways crowdfunding is being used for good

As the campaign to crowdfund Greece’s latest IMF installment gathers pace, we look at five ways the social fundraising route is being used to make the world just that little bit better

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Shoreditch style: Tech City is based in the vibrant London borough

Can Tech City seriously challenge Silicon Valley as a hub for tech start-ups?

East London's Tech City is now five years old: so how is it faring and it is mounting a serious challenge to the world's top tech incubators?

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Nurturing growth: How can post-recession businesses survive and thrive?

Are businesses still carrying the burden of the recession?

Kevin Uphill, chairman of specialist business sales, acquisitions and strategy provider Avondale, discusses what surviving businesses must do in order to grow and thrive in the post recession economy

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