Thursday 1st March 2007
IP a challenge in China
An essay on the challenges faced by intellectual property (IP) piracy in China by a team of students from London Business School has won the PricewaterhouseCoopers (PwC) Sloan Fellowship award. The winning essay found serious IP rights issues in China in the short term, going on to conclude that, in the longer term, the situation should change as the country’s economy matures. The other short-listed essay, on the services sector (retail, transport and telecoms), concluded that the Chinese market is awash with opportunities for Western firms to exploit their management sophistication, technological advantages and brand experience. At the same time, however, it was suggested that cultural, regulatory and legal difficulties cannot be ignored. Ian Coleman, PwC partner and head of its emerging markets team, notes that the students offered some ‘very practical and insightful conclusions that have a strong resonance with our own work for clients in emerging markets such as China’.
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