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Marketing & Sales  -  Profiles

Sweet sensation: Hotel Chocolat

Building a brand: Hotel Chocolat

The story of Hotel Chocolat demonstrates that sometimes you need to ignore all the advice you get. Angus Thirlwell, the company's founder, reveals his recipe for branding success.

Fresh thinking: Graeme Dignan

Five years ago, creative guru Graeme Dignan set out to change the way he did business. Now, through a joint venture with Coca-Cola, he's establishing a business model all of his own.

Universal Pixel’s £70m gamble

Universal Pixel took on the challenge of selling the most expensive new-build residential property in the UK. Had it all gone wrong, it would have been disastrous for the company. Founder Hayden Allen-Vercoe explains how and why he succeeded.

On the up… New Brand Vision

Ben Harris, formerly with big names in advertising such as Ogilvy Worldwide, Publicis and AMD Advertising, set up New Brand Vision in 2002, an agency that develops marketing strategies for start-ups and small businesses.

Research

  • From video games developers to firms of architects, creative businesses of all kinds struggle to get adequate financing due to a misconception that they cannot be analysed systematically, claims a new report. The study comes from the Centre for Creative Business (CCB), a joint venture between London Business School and University of the Arts London.

Directors' Pay AIM 2009

What should an AIM company pay its CEO or FD?
What should a non-executive director or chairman expect to be paid?
What benchmarks should AIM remuneration committee members be using when
setting pay?

VCT Special Report 2009

This reports principle aim is to provide business owners seeking funding with information about the amount of funds that VCTs have to invest.

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AIM Guide 2009/2010

The 2009/2010 AIM Guide contains essential information for anyone interested in the Alternative Investment Market.

Business XL

Business XL is written by leaders for leaders. The magazine is a fountain of inside information and knowledge, which can only be delivered by people who have started, bought and grown their own business.

M&A Magazine

M&A Magazine is the leading mid-market monthly corporate finance publication in the UK.

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Poll

What should Alistair Darling deliver in the Budget?




Have your vote on current issues

Videos

Punch above your weight

Jos White, who sold his company MessageLabs for $695 million, on why it's so important to act like a bigger business than you really are.

John Cleese, Video Arts

Meeting menaces: The Waffler

More tips from John Cleese, who reveals how to stop a waffler in full flow.

Ian Cheshire, B&Q

Reducing energy usage

Ian Cheshire, chairman of B&Q, explains how the store has saved 10,000 tonnes of carbon emissions.

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Events Calendar

The Media Magnate Awards 2009

26th March, Vinopolis, London

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Selecting the right IT strategy in 2010

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Save time and money with Outsourcery

Discover how streamlining and automating your sales processes can help ensure a shorter sales cycle and improved customer retention. Microsoft Dynamics CRM business software provides fast access to useful data in the office, at home or out at meetings. Download this free whitepaper to understand the business benefits

 

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Enterprise-class e-commerce for mid-sized businesses

Online shopping has become ubiquitous and has changed customers' expectations. But how can mid-sized companies tackle e-commerce?

View now the ATG webinar with Forrester Research to find out how enterprise-class e-commerce can work for you. Click here to find out more

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Marketing & Sales

Analysis, quick guides, marketing strategy and business case studies. Profiles of successful marketers and sales projects. Sectors covered include: developing marketing strategies, PR, corporate identity, Internet search, web design, boosting sales and related channels.