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Marketing & Sales  -  Analysis

Take a bigger slice of business

How to grow your market share

Even when you can't grow your turnover or profits, you can still aim to take a larger slice of a shrinking market. We look at tactics to win business from powerful competitors.

Business colour schemes

Colouring your brand

The use of colour is a vital element in any branding or rebranding strategy. Roger Rundle, a director at communications agency The Team, analyses what different colour palettes say about the companies that use them. 

Securing government contracts

The Glover review contains proposals to make it easier for growing companies to win government contracts. Mark Bailey, partner at law firm Speechly Bircham, asks if it will make a difference.

Local search: get noticed

Most internet users use local search techniques to locate products and services in their area. Steve Barnes, CEO of online search specialist Infoserve, explains how you can get in on the action.

Global market, local customers

For companies interested in reaching global markets, a multilingual strategy can pay dividends. Jacob Laurvigen, MD of search engine optimisation specialist Standoutmedia, explains why.

17 ways to boost your sales

High fives and a sales board will only get you so far when it comes to growing your business.

Brave new worlds: branding and rebranding

If your brand slips, then your premium goes and earnings tumble. Get it right and you can scale your ambition to dizzy heights.

Your sales team in a slowdown

There are a lot of sales people talking about an economic slowdown at the moment, and whether it’s true or not, it can become self-fulfilling.

Redefine your market

Three owner-managers including Richard Haddon, chief executive of AIM-listed facilities management company Fountains (pictured), explain how they grew sales by reaching out to new customers.

Customer intelligence: the facts

An industry has sprung up that takes the old adage of ‘knowing your customer’ that stage further. Customer analytics software promises to help businesses explore patterns within their data, thereby learning more about their customers and hopefully encouraging them to spend more money.

Negotiation: turning up the heat

Sometimes it pays to be nasty. In the early days of commercial television, I worked in a small agency in the media department, which meant I had to do a little of everything while our larger competitors had specialist buying departments, recalls Chris Ingram.

How we doubled revenues in a year

It's every entrepreneur's dream. Three business leaders reveal how they supercharged their sales.

Sales and marketing: building a united team

Sales and marketing departments have historically battled against each other for budgets and recognition. Mark Robson, senior partner at Insight Group, explains how they might be encouraged to work better together.

Finding your market niche

As markets mature and consolidate, two things happen: wily entrepreneurs make their fortunes by selling to big businesses, and up-and-coming entrepreneurs need to figure a way to provide an alternative to those high street giants.

Create killer marketing copy

Too often, marketing campaigns fail to elicit a market response. Don’t let yours be a statistic.

Research

  • From video games developers to firms of architects, creative businesses of all kinds struggle to get adequate financing due to a misconception that they cannot be analysed systematically, claims a new report. The study comes from the Centre for Creative Business (CCB), a joint venture between London Business School and University of the Arts London.

Directors' Pay AIM 2009

What should an AIM company pay its CEO or FD?
What should a non-executive director or chairman expect to be paid?
What benchmarks should AIM remuneration committee members be using when
setting pay?

VCT Special Report 2009

This reports principle aim is to provide business owners seeking funding with information about the amount of funds that VCTs have to invest.

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AIM Guide 2009/2010

The 2009/2010 AIM Guide contains essential information for anyone interested in the Alternative Investment Market.

Business XL

Business XL is written by leaders for leaders. The magazine is a fountain of inside information and knowledge, which can only be delivered by people who have started, bought and grown their own business.

M&A Magazine

M&A Magazine is the leading mid-market monthly corporate finance publication in the UK.

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Poll

What should Alistair Darling deliver in the Budget?




Have your vote on current issues

Videos

Punch above your weight

Jos White, who sold his company MessageLabs for $695 million, on why it's so important to act like a bigger business than you really are.

John Cleese, Video Arts

Meeting menaces: The Waffler

More tips from John Cleese, who reveals how to stop a waffler in full flow.

Ian Cheshire, B&Q

Reducing energy usage

Ian Cheshire, chairman of B&Q, explains how the store has saved 10,000 tonnes of carbon emissions.

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Events Calendar

The Media Magnate Awards 2009

26th March, Vinopolis, London

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Enterprise-class e-commerce for mid-sized businesses

Online shopping has become ubiquitous and has changed customers' expectations. But how can mid-sized companies tackle e-commerce?

View now the ATG webinar with Forrester Research to find out how enterprise-class e-commerce can work for you. Click here to find out more

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Marketing & Sales

Analysis, quick guides, marketing strategy and business case studies. Profiles of successful marketers and sales projects. Sectors covered include: developing marketing strategies, PR, corporate identity, Internet search, web design, boosting sales and related channels.