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Marketing & Sales | Quick Guides

Seven unusual ways to secure more business

Make yourself heard

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors explain how they use pricing in sales negotiations.

Designed for business

A strong design ethic will make a company stand out from the competition. Marc Barber speaks to entrepreneurs and designers to find out who does it the best

Marketing & Sales | Analysis

How to grow your market share

Take a bigger slice of business

Even when you can't grow your turnover or profits, you can still aim to take a larger slice of a shrinking market. We look at tactics to win business from powerful competitors.

Colouring your brand

The use of colour is a vital element in any branding or rebranding strategy. Roger Rundle, a director at communications agency The Team, analyses what different colour palettes say about the companies that use them. 

Securing government contracts

The Glover review contains proposals to make it easier for growing companies to win government contracts. Mark Bailey, partner at law firm Speechly Bircham, asks if it will make a difference.

Marketing & Sales | Profiles

Fresh thinking: Graeme Dignan

Five years ago, creative guru Graeme Dignan set out to change the way he did business. Now, through a joint venture with Coca-Cola, he's establishing a business model all of his own.

Universal Pixel’s £70m gamble

Universal Pixel took on the challenge of selling the most expensive new-build residential property in the UK. Had it all gone wrong, it would have been disastrous for the company. Founder Hayden Allen-Vercoe explains how and why he succeeded.

On the up… New Brand Vision

Ben Harris, formerly with big names in advertising such as Ogilvy Worldwide, Publicis and AMD Advertising, set up New Brand Vision in 2002, an agency that develops marketing strategies for start-ups and small businesses.

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Research

  • From video games developers to firms of architects, creative businesses of all kinds struggle to get adequate financing due to a misconception that they cannot be analysed systematically, claims a new report. The study comes from the Centre for Creative Business (CCB), a joint venture between London Business School and University of the Arts London.

Directors' Pay AIM 2009

What should an AIM company pay its CEO or FD?
What should a non-executive director or chairman expect to be paid?
What benchmarks should AIM remuneration committee members be using when
setting pay?

VCT Special Report 2009

This reports principle aim is to provide business owners seeking funding with information about the amount of funds that VCTs have to invest.

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White Papers

12 Key Points to Consider When Selecting a Network Scanning Solution

Discover the 12 key points your company should consider before you evaluate and select a vulnerability assessment solution.

12 SEO Campaign Killers

Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales.

1Z0-040 Oracle Database 10G New Features for Administrators Practice Exam

Oracle 9i administrators can certify on Oracle 10G by passing this exam. The ExamForce 1Z0-040 Oracle Database 10G New Features for Administrators practice exam provides their unique triple testing mode to instantly set a baseline of your knowledge and focus your study where you need it most.

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Enterprise-class e-commerce for mid-sized businesses

Online shopping has become ubiquitous and has changed customers' expectations. But how can mid-sized companies tackle e-commerce?

View now the ATG webinar with Forrester Research to find out how enterprise-class e-commerce can work for you. Click here to find out more

FREE one month Virtual Office Trial – No other commitment needed!

Get an image enhancing business address plus call answering & mail handling services as well as access to over 1000 business lounges worldwide with a Regus Virtual Office. It's a great alternative to having a full time office, great for start-up, home based, small and growing businesses. For your one month free trial, call 0843 216 2009 or visit regus.co.uk/small quoting VOTRIA.

Selecting the right IT strategy in 2010

Owner managers and CEOs of fast-growing companies want IT-applications that accelerate competitive advantage and improve operational efficiency. This free whitepaper helps you plan and choose the right IT strategy for your business in 2010. Download ‘Selecting The Right Software Vendor’.

We've started a revolution...

We are Outsourcery. We are on mission to enable small and medium sized enterprises to enjoy the same sophisticated unified communications and hosted IT solutions that used to be reserved for big companies. Find out how at outsourcery.com

Promote your business for FREE with Yellow Pages*

You could have your business details listed for FREE in the Yellow Pages directory. Find out more here. *Terms and conditions apply

Post Office® Business Insurance

At Post Office®, we can find cover for up to 95% of businesses. Tell us your renewal date today and you could win business insurance free for a year. Terms and conditions apply. Visit: www.postoffice.co.uk/businessinsurance

Forrester Research: Telecommuting and Your Bottom Line

This new Forrester white paper explores how implementing best practices to create a telecommuting programme and standardised policy significantly reduces operational costs and increases employee productivity — a winning combination in a tough economy. Click here

Compare public liability and business insurance quotes now

Compare quotes in minutes from leading insurers, including Zurich, Aviva, AXA and Hiscox. Tailor your cover levels with public & employer’s liability, business premises, professional indemnity or business interruption cover among others. Find out more now

Secure early payment for your unpaid invoices with Simply Business

Simply Business works with a carefully selected panel of the UK's leading factoring and invoice discounting providers. Find out your cash flow options in minutes, you could have 90% of your invoices paid in 24 hours. To find out more click here

Get started with Barclays Business Banking

Choose from 3 great Start-up packages offering a range of business and banking solutions, from cashflow management software (QuickBooks or Sage) to VAT management solution. Plus, up to 2 years FREE banking (conditions apply). Apply online.

Free weekly growth strategies for your business

Growing your business? Read our free impartial, jargon-free guides and tips on IT, marketing, legal issues and HR. Find out more or sign up today.

Bullet-Proof IT Systems?

That might be a fantasy, but finding the right partner to provide services and support needn't be a challenge. Our free service delivers tailored quotes from the best providers. Compare quotes now.

Marketing & Sales

Analysis, quick guides, marketing strategy and business case studies. Profiles of successful marketers and sales projects. Sectors covered include: developing marketing strategies, PR, corporate identity, Internet search, web design, boosting sales and related channels. 

Latest from Growth Strategies

Facecrook: the web is a hotbed of crime

The new cybercriminals

From Twitter to cloud computing, internet innovation is presenting new opportunities to the devious, and they are exploiting them to the full. We outline the main dangers and find out what is being done about them.

Inside Gordon Ramsay's business

The business empire of celebrity chef Gordon Ramsay reported a pre-tax loss of £4.3 million for the year to August 2008.

The virtual keyboard

First featured on US crime series CSI: Miami, this keyboard with no keys is now available to purchase.

Copenhagen: a power failure?

Expectations were high for the Copenhagen Summit, but very little was achieved. We ask the winners of last year’s Rosenblatt New Energy Awards what went wrong.

From director to CEO

Steering a business can be a stressful experience, especially when you're doing it for the first time.

Google Wave

The latest open-source project to come out of Google, Google Wave promises a new concept in personal communication and collaboration.

Poll

Which currency will gain most this year?





Have your vote on current issues

Events Calendar

Rosenblatt New Energy Awards 2010

25th February, Natural History Museum, Cromwell Road, London SW7 5BD

The Media Magnate Awards 2009

26th March, Vinopolis, London

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Blogs

Chris Ingram

Chris Ingram

Founding principles

Jan 21 2010

The biggest barrier to business success may just be yourself.


Store

AIM Guide 2009/2010

The 2009/2010 AIM Guide contains essential information for anyone interested in the Alternative Investment Market.

Business XL

Business XL is written by leaders for leaders. The magazine is a fountain of inside information and knowledge, which can only be delivered by people who have started, bought and grown their own business.

M&A Magazine

M&A Magazine is the leading mid-market monthly corporate finance publication in the UK.

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