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Defining a PR strategy

PR is not the impenetrable science that many agencies would have you believe. It is possible to do your own PR, but first you need to be clear what you want to achieve. Marketing & Sales / Tuesday, 16th March 2010

How to grow your market share

Even when you can't grow your turnover or profits, you can still aim to take a larger slice of a shrinking market. We look at tactics to win business from powerful competitors. Marketing & Sales / Wednesday, 16th December 2009

Rob Marcus: a family affair

Chat Moderators director Rob Marcus explains why his best business decision was giving his wife a job at the company. Leadership & Management / Tuesday, 17th November 2009

Seven unusual ways to secure more business

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking. Marketing & Sales / Wednesday, 23rd September 2009

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors explain how they use pricing in sales negotiations. Staying competitive / Wednesday, 29th July 2009

Reinventing the media

These are testing times for media businesses. GrowthBusiness catches up with the winners of the Canaccord Adams Media Magnate Awards to find out how they are handling the various challenges they face.  Leadership & Management / Thursday, 21st May 2009

Establishing corporate identity

When you win a new client, make sure you know exactly who you are dealing with or you could be in for a nasty surprise. Marketing & Sales / Thursday, 26th February 2009

The power of good PR

When PR works, it can work wonders. Marketing & Sales / Thursday, 6th November 2008

Global market, local customers

For companies interested in reaching global markets, a multilingual strategy can pay dividends. Jacob Laurvigen, MD of search engine optimisation specialist Standoutmedia, explains why. Marketing & Sales / Tuesday, 26th August 2008

Fresh thinking: Graeme Dignan

Five years ago, creative guru Graeme Dignan set out to change the way he did business. Now, through a joint venture with Coca-Cola, he's establishing a business model all of his own. Marketing & Sales / Thursday, 3rd July 2008

Web analytics: why bother?

Internet marketing is big business – search spending alone is expected to more than double to $18.5 billion (£9.25 billion) by 2012, according to Jupiter Research, and that’s just the money businesses are feeding into search engines to get prospects to glance at their sites. Technology in Business / Friday, 6th June 2008

Brave new worlds: branding and rebranding

If your brand slips, then your premium goes and earnings tumble. Get it right and you can scale your ambition to dizzy heights. Marketing & Sales / Tuesday, 3rd June 2008

Customer intelligence: the facts

An industry has sprung up that takes the old adage of ‘knowing your customer’ that stage further. Customer analytics software promises to help businesses explore patterns within their data, thereby learning more about their customers and hopefully encouraging them to spend more money. Marketing & Sales / Friday, 25th April 2008

Negotiation: turning up the heat

Sometimes it pays to be nasty. In the early days of commercial television, I worked in a small agency in the media department, which meant I had to do a little of everything while our larger competitors had specialist buying departments, recalls Chris Ingram. Marketing & Sales / Tuesday, 22nd April 2008

Tomorrow’s world wide web

The internet has created opportunities for entrepreneurs everywhere. GrowthBusiness talks to some of them about burgeoning trends in online business Technology in Business / Friday, 11th April 2008

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