Creating the belief
Article Date: Dec 06 2006
It should be noted that if you’re hiring good people you might find they are better than you at some things. This is, of course, a great result because in ‘momentum management’ you will need to spend a disproportionate time in developing the business.
Nevertheless, I’m aware that in the real world, this can cause a pang of regret. I remember about 15 years after starting Chris Ingram Associates (CIA), a director came out of a client meeting, put his head round the door with a big grin and said, ‘My client has just asked me if there is still a Chris Ingram!’ For a second, my big ego took a knock, then I thought: Cracked it! The name over the door is now a brand with a set of values, but is no longer reliant on me.
Not only is it essential for fast growth to arrive at this stage as quickly as possible, it is also money in the bank for you.
Speed of growth
When you are building a company very quickly, you are never completely sure how quickly your team will grow with you. There is a temptation to bring in more experienced managers to ‘professionalise’ your fast-growing business. This can be hugely demoralising to the team who has played such a key part in helping to get the business where it is now. And as I know from past experience, it can also create a rebellious environment.
That said, in these situations it is possible to engineer an environment of ‘controlled chaos’. What I have done on occasions is to leave positions for staff to rise to the challenge and fill – not by accident, but deliberately. You can then see if anyone raises his/her game to fill that gap or if people complain about a lack of direction. If they do, you probably don’t have a leader – or at least, no-one who is ready yet.
Creating a bit of chaos may seem a very unscientific approach, but remember that you will be so stretched that it will be very easy to let one or two things slip a bit.
So you’ve not got all these smart, ambitious, empowered people. How do you handle them? Well, there are books written about measurement of performance. Senior executives talk about KPIs – Key Performance Indicators. It’s business jargon, but there is some sense to it.
Unless your business has diversified hugely, you should have a very good idea of what a good performance looks like. So, ask your team leaders: What would be a fair target
to set you? How do you think you performed?
Interestingly, self-motivated people set themselves high goals, often higher than you yourself would set them. They see this as a further demonstration of empowerment since you have let them set their own targets.
If you get it right, you will have released an immense amount of energy and will have a team working their backsides off for you, leaving you time to plan ahead and drive the company on.
You must take pleasure in their success – and demonstrate it. Grab every opportunity to celebrate: salute your winners. After all, if you can successfully empower your team then you are well on the way to self-perpetuating high growth.
