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Market and Sector Type:: Software
Article Type:: Quick Guides

Q&A: Expanding into the USA

Article Date: Apr 10 2006

Q: We are a financial software company and are presently expanding into the USA. How do we go about finding quality resellers for our product?

Answered by Richard Hall, partner at Ernst & Young

Your best first port of call is UK Trade & Investment (UKTI), a Government organisation that can help UK companies by offering advice, support and information on opportunities and market entry for the US.

Particularly, UKTI can help identify potential resellers for your product through its Overseas Market Introduction Service (OMIS). The service puts you directly in touch with staff in UKTI’s US office, who can give the best US and sector-specific business advice, as well as offering support during your visits overseas.

Operating in 87 foreign markets, OMIS is delivered through UKTI's online facility and gives a direct link to local experts.

In the first instance it is recommended that companies make contact with their regional International Trade Team in the UK, who will be able to provide further information and advice on the full range of UKTI services. See www.uktradeinvest.gov.uk for details.

Richard Hall is an Ernst & Young partner focusing on fast-growth, dynamic, middle market businesses. Richard leads a 3,000-strong team located in offices throughout the UK who are committed to helping middle market businesses grow. Richard's role includes leading the middle market transaction advisory services team.

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