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Market and Sector Type:: Business Services
Article Type:: Profiles

Paul Brewerton: my best business decision

Article Date: Dec 04 2008

Paul Brewerton, CEO, Blue Edge

In the past we always focused on the weaknesses in our clients' business, the gaps and things going wrong, says Paul Brewerton, chief executive of leadership development consultancy Blue Edge.

So two years ago we changed our focus to concentrate on business strengths.

At the time this was quite a risk, because saying you are interested in peoples’ strengths to a board of hard-nosed business executives could have easily backfired as ‘happy clappy nonsense.’

However, since we made that decision two years ago we have seen a growth of 25 per cent year-on-year as a direct consequence. That's because our new approach allowed us to differentiate ourselves from our competitors in what is already a crowded market.

It also made our staff more comfortable in what they were doing, so they could talk about our services with more pride and enthusiasm.

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