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Market and Sector Type: 
Software
Article Type: 
Analysis

My best business decision: Matthew Crook

Article Date:  Nov 09 2007

Matthew Crook, CEO of software developer SalesCentric explains how partnership, especially with powerful players in your sector, can pay dividends when it comes to sales.

Initially, we developed our own CRM solution and sold it directly to niche markets in the UK. In 2007, we changed our strategy by working with Microsoft to provide additional software for its CRM product.

This relationship has meant we now have access to Microsoft’s other software partners through its global network. It’s provided us with a highly defined route to market that’s enabling us to scale the business.

We set ourselves a target to partner with other businesses during 2007 and we’ve already achieved it.

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