Growing a business is hard work and the best way of doing it is through marketing – getting your brand seen and heard in the right places. But where do you start? Here are five sure-fire ways to get your business noticed.
Exhibit
Exhibiting at the right shows can help to build brand awareness and increase sales. As one of the highest performing marketing channels in terms of profit gained, there’s a lot to be said about getting in front of your potential customers. Whether your business is completely online or you have a shop, showing off your products, services and what makes your business unique in an exhibition setting can do wonders for your business.
Just make sure that your stand looks great and can be used again at future events to increase its longevity by choosing a supplier such as Express Exhibition Displays.
Advertise online
Online advertising, such as display banner adverts or PPC (pay per click) can be fairly inexpensive ways of getting your business noticed on a bigger scale. Whether you’re only interested in growing your business on a local scale or whether you have plans for global domination, online advertising can be a quick way to get your business seen on a larger scale.
What’s great about PPC is that you can set your own budget which can be turned on and off whenever you wish, putting you fully in control.
Advertise outdoors
If you want people to know where your business is, then using outdoor advertising opportunities will help to get your business noticed. Choose flags with your brand name, or PVC banners on nearby railings or posts to show people where your business is. Remember to give them a reason to come in. If they’re passing by, is it easy to tell in a glance what you do? Are you showing off any of your latest offers? Think about how you can best use the outdoor space available to you to help sway people’s decision to walk in.
Drive publicity
There’s no news like good news! If you have something to talk about, consider contacting your local newspaper who can help raise awareness of your business. They’ll often do this for free if your story is good. For example, are you helping a local cause? Are you a successful entrepreneur who could be featured as a local success story?
Nominate for awards
Nothing is more attractive for a business than a few shiny badges and trophies to show off how good your business is. Whether you sell the best cheese in your town or have 5* reviews, if you have something to brag about then show it off!
When people make a decision to purchase, one of the main factors they consider is what other people think. If you’re rated as the best, then it can help people to choose your business above your competitors.
